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Monday, February 08, 2021 12:32:10 PM
AR augmented reality in the art exhibition hall, WiMi holographic light field AI vision modular splicing digital exhibition hall.
source
https://finance.sina.com.cn/stock/relnews/us/2021-02-08/doc-ikftpnny5758458.shtml
At 12:05 on February 8, 2021
Art comes from life, but it is higher than life. When art and technology collide, what kind of surprises will burst out? AR augmented reality is now used in many art exhibition halls to bring more novel experiences to users.
AR augmented reality technology adds a virtual dimension to the real world. Compared with VR, AR does not completely isolate users from the virtual world. It appropriately uses and guides the huge amount of information contained in the real world. It allows users to interact with both virtual and reality at the same time, which is also a major advantage of AR augmented reality in daily applications.
AR camera is a common display form of AR augmented reality. We don't even have to go to the AR exhibition and open the selfie software to get all kinds of AR stickers. When the exhibitor turns on the specific AR application software, the paintings listed in the exhibition hall are instantly given life, and an extraordinary performance will be launched in front of your eyes.
The AR augmented reality system is mainly composed of display technology, tracking and positioning technology, interface and visualization technology, and calibration technology. Through tracking, positioning, and calibration technology, the location and orientation of the target object are detected together, and the data is reported to the AR system. Realize the unification of the coordinates of the tracked object in the real world and the coordinates in the virtual world, and achieve the goal of seamlessly integrating the virtual object with the user environment.
In the art exhibition hall, users only need to hold the corresponding device and face the artwork, and the corresponding animation of the artwork will appear on the device, bringing more novel and interesting effects. There are often some broken cultural relics in the museum, but what is displayed is the restored state of the cultural relics, and the restored place is still different from the cultural relics themselves. Now using AR augmented reality technology, the original appearance can be shown on the device, regardless of the details of the pattern, or the producer's fingerprints, can clearly appear in front of the audience, and even show everything that the cultural relic has experienced. Really achieve the past and present life of cultural relics to the audience.
In addition to being used in art galleries, AR augmented reality can also be used as an AR navigation system, which upgrades the traditional static display display method to an interactive form where virtual image scenes are superimposed on the real world. AR scanning navigation is mainly used, and AR Q&A interactive Games are supplemented to create a complete AR navigation system from entrance to exit of the venue.
AR augmented reality technology can arouse the emotions of visitors to a large extent, so it is also a great helper to enhance the user experience. Each of the cultural relics listed in the museum has its own unique history. The exhibit is also using AR augmented reality to tell you the story.
Playing games, watching artworks, and admiring cultural relics is one of the ways AR augmented reality is applied to the exhibition hall. In the future, AR augmented reality can be applied to more fields, bringing us more exciting and rich world.
In addition to the AR application effect achieved by electronic equipment, holographic projection technology can also be used in AR exhibitions to plate a layer of virtual images on the exhibited objects to achieve an alternative AR effect and bring strong The visual conflict greatly deepened their impression of the exhibition.
As an expert in the field of holographic vision in China, WIMI.US uses holographic vision technology and its commercial application scenarios are mainly concentrated in five major professional fields such as home entertainment, light field theater, performing arts system, commercial publishing system and advertising display system. At present, WiMi Hologram has become a comprehensive holographic cloud industry entity with a domestic scale, covering the industrial chain and excellent performance.
As a true three-dimensional image, holographic image users do not need to wear three-dimensional glasses or any other auxiliary equipment, they can watch the image with naked eyes from different angles. The emergence of holographic projection technology has broken through the limitations of traditional sound, light, and electricity, and brought beautiful pictures to the audience, breaking the barrier between the virtual world and the real world, allowing people to experience it without carrying any equipment. An unprecedented visual impact pleasure. Under the general trend of entertainment in the future, holographic projection technology obviously has great market potential.
Holographic technology is the abbreviation of holographic phantom imaging system. It uses the principle of optical illusion to synthesize the images taken by Musk's camera technology in movies, including people, objects and the main model landscape in the scenery box. Based on the combination of "physical model" and "three-dimensional phantom" optical imaging, the filmed active portraits are superimposed into the scene, forming a combined motion and static film and television screen. Make it obtain a kind of realistic visual effect combining and interacting with the real model. Of course, it can also be equipped with three-dimensional sounds, lights, smells, smoke, etc., to make it more vivid.
Traditional exhibition halls are generally displayed in the form of "exhibition board + product + commentator", which has a long history. In a very limited space, exhibition boards and products occupy a large space, which affects the transmission of information in the exhibition hall, and the display form is single.
With the development of digital technology, digital multimedia display methods have begun to diversify. WiMi Hologram focuses on the construction and content design of VR/AR digital exhibition halls, smart exhibition halls, cloud exhibition halls and online exhibition halls. Future exhibition hall upgrades and iterations will also trend To use AR augmented reality and VR virtual reality as well as immersive interactive projection, holographic projection, immersive projection and other forms of expression and content services to change the traditional exhibition hall style.
WiMi Holographic Digital Exhibition Hall is also called Multimedia Digital Exhibition Hall. It uses a variety of multimedia and digital technologies (holographic technology), combined with the latest film and television animation technology, attracts audiences with a variety of novel technologies, and uses multimedia and digital technology as the display technology, combining unique The digital creative propaganda content of the company attracts visitors with various novel technologies and realizes the form of exhibition hall with human-computer interaction. Including digital sand table, interactive projection, digital cinema, 3D promotional film, etc., make the overall atmosphere of the exhibition hall more technologically and give the audience a shocking visual experience.
Holographic projection is also a bright spot in the digital exhibition hall. Holographic projection can project the items we need to display in the air without any projection. People can see the three-dimensional effect without wearing 3D glasses, and the displayed items can also Rotation brings a strong sense of impact to people's vision.
The digital application of WiMi Hologram has been extended to all walks of life in the digital exhibition hall. Application areas: holographic shopping experience, holographic live broadcast, holographic conference, holographic government various thematic exhibition halls, holographic online holographic exhibition application, holographic IP business exhibition. For example: digital exhibition halls of memorial halls, which combine various interactive multimedia exhibition items and themes with high-tech sense of science and technology with high-tech sound and light display methods, leaving visitors with a more direct impression of display; digital exhibition halls of science museums , To reproduce the past history, characters, objects, etc., allowing visitors to experience an intriguing journey of technology and culture as if going back in time. The digital exhibition hall of the corporate pavilion integrates corporate culture into digital multimedia exhibition items and digital content display, creating an interactive corporate pavilion digital exhibition hall with distinctive corporate personality and so on.
Holographic projection technology is a high-tech technology that has become popular in recent years. Holographic stereoscopic projection is realized through the principle of light polarization, that is, two projectors are used to simultaneously project images, and the polarization direction of the polarizers in front of the two projectors To be perpendicular to each other, so that the polarization directions of the two polarized lights generated are also perpendicular to each other. When the polarized light is projected on a dedicated projection screen and then reflected to the audience, the direction of the polarized light must not change. The audience can only see the corresponding polarized image through the polarized glasses, thus creating a three-dimensional sensation in the visual nervous system. This new interactive display technology integrates decoration and practicality. It is completely transparent when there is no image, and gives users a new interactive experience. It has become one of the most fashionable product display and marketing methods today. Nowadays, people use holographic projection technology to show the integration of culture and technology.
Traditional exhibition halls mainly convey content in the form of static display. This form of comparison has a single limitation. Now people are no longer satisfied with this form of display. Therefore, in order to attract traffic, many exhibition halls have begun to introduce multimedia digital technology. The new interactive experience makes the audience more interested in visiting, so digital informatization is the development trend now and in the future.
With the rapid development of information technology, all walks of life have put forward digital requirements. At the same time, the construction of exhibition halls has put forward higher requirements due to the development of digitalization. The digital exhibition hall is based on digitalization, combined with big data display and three-dimensional virtual technology to form a digital panorama. Large-screen application scenarios based on technologies such as sand table, VR virtual reality, and AR augmented reality allow visitors to experience clear, intuitive, and shocking audio-visual and interactive experience. Therefore, the display content has become the key core of the digital exhibition hall.
China has vigorously promoted the planning and construction of smart cities in recent years, and the national level has launched relevant policy documents such as the ``Smart City Space-Time Big Data and Cloud Platform Construction Technical Outline (2017 Edition)'', ``Key Tasks for New Urbanization Construction in 2019''; Yunnan Province issued The "Digital Yunnan" Three-year Action Plan (2019-2021)" (Draft for Solicitation of Comments) publicly solicited public opinions, pointing out that the "Digital Yunnan" three-year action plan is guided by the outline of the national digital economy development strategy. Promote the leapfrog development of the digital economy in our province, and the depth of the digital society has become a benchmark. Data from Analysys' "Special Analysis on the Digital Development of Smart Cities" shows that as of 2019, more than 82% of prefecture-level cities have issued documents on the construction of smart cities. In order to cooperate with the construction of smart cities, a digital exhibition hall that can display city information in an all-round way and reflect the situation of city construction has also become a "rigorous need."
The city digital exhibition hall mainly displays the urban development process and future blueprint, publicizes and introduces the overall construction and development of the city, multi-angle display, economic and cultural construction, and provides an important display channel for urban image publicity, planning and development, and investment promotion. At this stage, the content is based on GIS, three-dimensional visualization, big data and other technologies. The city's exterior appearance, roads, natural environment, main buildings, etc. are presented in three-dimensional manner, and the city data and three-dimensional model are interactively displayed using infographics, and convenient digital application It can effectively reduce the maintenance and operation costs of the exhibition hall, and can improve the effect of presentation and reporting.
source
https://finance.sina.com.cn/stock/relnews/us/2021-02-08/doc-ikftpnny5758458.shtml
At 12:05 on February 8, 2021
Art comes from life, but it is higher than life. When art and technology collide, what kind of surprises will burst out? AR augmented reality is now used in many art exhibition halls to bring more novel experiences to users.
AR augmented reality technology adds a virtual dimension to the real world. Compared with VR, AR does not completely isolate users from the virtual world. It appropriately uses and guides the huge amount of information contained in the real world. It allows users to interact with both virtual and reality at the same time, which is also a major advantage of AR augmented reality in daily applications.
AR camera is a common display form of AR augmented reality. We don't even have to go to the AR exhibition and open the selfie software to get all kinds of AR stickers. When the exhibitor turns on the specific AR application software, the paintings listed in the exhibition hall are instantly given life, and an extraordinary performance will be launched in front of your eyes.
The AR augmented reality system is mainly composed of display technology, tracking and positioning technology, interface and visualization technology, and calibration technology. Through tracking, positioning, and calibration technology, the location and orientation of the target object are detected together, and the data is reported to the AR system. Realize the unification of the coordinates of the tracked object in the real world and the coordinates in the virtual world, and achieve the goal of seamlessly integrating the virtual object with the user environment.
In the art exhibition hall, users only need to hold the corresponding device and face the artwork, and the corresponding animation of the artwork will appear on the device, bringing more novel and interesting effects. There are often some broken cultural relics in the museum, but what is displayed is the restored state of the cultural relics, and the restored place is still different from the cultural relics themselves. Now using AR augmented reality technology, the original appearance can be shown on the device, regardless of the details of the pattern, or the producer's fingerprints, can clearly appear in front of the audience, and even show everything that the cultural relic has experienced. Really achieve the past and present life of cultural relics to the audience.
In addition to being used in art galleries, AR augmented reality can also be used as an AR navigation system, which upgrades the traditional static display display method to an interactive form where virtual image scenes are superimposed on the real world. AR scanning navigation is mainly used, and AR Q&A interactive Games are supplemented to create a complete AR navigation system from entrance to exit of the venue.
AR augmented reality technology can arouse the emotions of visitors to a large extent, so it is also a great helper to enhance the user experience. Each of the cultural relics listed in the museum has its own unique history. The exhibit is also using AR augmented reality to tell you the story.
Playing games, watching artworks, and admiring cultural relics is one of the ways AR augmented reality is applied to the exhibition hall. In the future, AR augmented reality can be applied to more fields, bringing us more exciting and rich world.
In addition to the AR application effect achieved by electronic equipment, holographic projection technology can also be used in AR exhibitions to plate a layer of virtual images on the exhibited objects to achieve an alternative AR effect and bring strong The visual conflict greatly deepened their impression of the exhibition.
As an expert in the field of holographic vision in China, WIMI.US uses holographic vision technology and its commercial application scenarios are mainly concentrated in five major professional fields such as home entertainment, light field theater, performing arts system, commercial publishing system and advertising display system. At present, WiMi Hologram has become a comprehensive holographic cloud industry entity with a domestic scale, covering the industrial chain and excellent performance.
As a true three-dimensional image, holographic image users do not need to wear three-dimensional glasses or any other auxiliary equipment, they can watch the image with naked eyes from different angles. The emergence of holographic projection technology has broken through the limitations of traditional sound, light, and electricity, and brought beautiful pictures to the audience, breaking the barrier between the virtual world and the real world, allowing people to experience it without carrying any equipment. An unprecedented visual impact pleasure. Under the general trend of entertainment in the future, holographic projection technology obviously has great market potential.
Holographic technology is the abbreviation of holographic phantom imaging system. It uses the principle of optical illusion to synthesize the images taken by Musk's camera technology in movies, including people, objects and the main model landscape in the scenery box. Based on the combination of "physical model" and "three-dimensional phantom" optical imaging, the filmed active portraits are superimposed into the scene, forming a combined motion and static film and television screen. Make it obtain a kind of realistic visual effect combining and interacting with the real model. Of course, it can also be equipped with three-dimensional sounds, lights, smells, smoke, etc., to make it more vivid.
Traditional exhibition halls are generally displayed in the form of "exhibition board + product + commentator", which has a long history. In a very limited space, exhibition boards and products occupy a large space, which affects the transmission of information in the exhibition hall, and the display form is single.
With the development of digital technology, digital multimedia display methods have begun to diversify. WiMi Hologram focuses on the construction and content design of VR/AR digital exhibition halls, smart exhibition halls, cloud exhibition halls and online exhibition halls. Future exhibition hall upgrades and iterations will also trend To use AR augmented reality and VR virtual reality as well as immersive interactive projection, holographic projection, immersive projection and other forms of expression and content services to change the traditional exhibition hall style.
WiMi Holographic Digital Exhibition Hall is also called Multimedia Digital Exhibition Hall. It uses a variety of multimedia and digital technologies (holographic technology), combined with the latest film and television animation technology, attracts audiences with a variety of novel technologies, and uses multimedia and digital technology as the display technology, combining unique The digital creative propaganda content of the company attracts visitors with various novel technologies and realizes the form of exhibition hall with human-computer interaction. Including digital sand table, interactive projection, digital cinema, 3D promotional film, etc., make the overall atmosphere of the exhibition hall more technologically and give the audience a shocking visual experience.
Holographic projection is also a bright spot in the digital exhibition hall. Holographic projection can project the items we need to display in the air without any projection. People can see the three-dimensional effect without wearing 3D glasses, and the displayed items can also Rotation brings a strong sense of impact to people's vision.
The digital application of WiMi Hologram has been extended to all walks of life in the digital exhibition hall. Application areas: holographic shopping experience, holographic live broadcast, holographic conference, holographic government various thematic exhibition halls, holographic online holographic exhibition application, holographic IP business exhibition. For example: digital exhibition halls of memorial halls, which combine various interactive multimedia exhibition items and themes with high-tech sense of science and technology with high-tech sound and light display methods, leaving visitors with a more direct impression of display; digital exhibition halls of science museums , To reproduce the past history, characters, objects, etc., allowing visitors to experience an intriguing journey of technology and culture as if going back in time. The digital exhibition hall of the corporate pavilion integrates corporate culture into digital multimedia exhibition items and digital content display, creating an interactive corporate pavilion digital exhibition hall with distinctive corporate personality and so on.
Holographic projection technology is a high-tech technology that has become popular in recent years. Holographic stereoscopic projection is realized through the principle of light polarization, that is, two projectors are used to simultaneously project images, and the polarization direction of the polarizers in front of the two projectors To be perpendicular to each other, so that the polarization directions of the two polarized lights generated are also perpendicular to each other. When the polarized light is projected on a dedicated projection screen and then reflected to the audience, the direction of the polarized light must not change. The audience can only see the corresponding polarized image through the polarized glasses, thus creating a three-dimensional sensation in the visual nervous system. This new interactive display technology integrates decoration and practicality. It is completely transparent when there is no image, and gives users a new interactive experience. It has become one of the most fashionable product display and marketing methods today. Nowadays, people use holographic projection technology to show the integration of culture and technology.
Traditional exhibition halls mainly convey content in the form of static display. This form of comparison has a single limitation. Now people are no longer satisfied with this form of display. Therefore, in order to attract traffic, many exhibition halls have begun to introduce multimedia digital technology. The new interactive experience makes the audience more interested in visiting, so digital informatization is the development trend now and in the future.
With the rapid development of information technology, all walks of life have put forward digital requirements. At the same time, the construction of exhibition halls has put forward higher requirements due to the development of digitalization. The digital exhibition hall is based on digitalization, combined with big data display and three-dimensional virtual technology to form a digital panorama. Large-screen application scenarios based on technologies such as sand table, VR virtual reality, and AR augmented reality allow visitors to experience clear, intuitive, and shocking audio-visual and interactive experience. Therefore, the display content has become the key core of the digital exhibition hall.
China has vigorously promoted the planning and construction of smart cities in recent years, and the national level has launched relevant policy documents such as the ``Smart City Space-Time Big Data and Cloud Platform Construction Technical Outline (2017 Edition)'', ``Key Tasks for New Urbanization Construction in 2019''; Yunnan Province issued The "Digital Yunnan" Three-year Action Plan (2019-2021)" (Draft for Solicitation of Comments) publicly solicited public opinions, pointing out that the "Digital Yunnan" three-year action plan is guided by the outline of the national digital economy development strategy. Promote the leapfrog development of the digital economy in our province, and the depth of the digital society has become a benchmark. Data from Analysys' "Special Analysis on the Digital Development of Smart Cities" shows that as of 2019, more than 82% of prefecture-level cities have issued documents on the construction of smart cities. In order to cooperate with the construction of smart cities, a digital exhibition hall that can display city information in an all-round way and reflect the situation of city construction has also become a "rigorous need."
The city digital exhibition hall mainly displays the urban development process and future blueprint, publicizes and introduces the overall construction and development of the city, multi-angle display, economic and cultural construction, and provides an important display channel for urban image publicity, planning and development, and investment promotion. At this stage, the content is based on GIS, three-dimensional visualization, big data and other technologies. The city's exterior appearance, roads, natural environment, main buildings, etc. are presented in three-dimensional manner, and the city data and three-dimensional model are interactively displayed using infographics, and convenient digital application It can effectively reduce the maintenance and operation costs of the exhibition hall, and can improve the effect of presentation and reporting.
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