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[SeriousMoney]

Get Me Rewrite
By Jim Cramer
RealMoney.com Columnist
1/10/2007 2:15 PM EST

One of the most common stories that journalists love to write has this at the core thesis: "It's really good, it can't continue to be this good."

That's such an easy story to write. This thesis is somewhat like your mother saying, "If you get too much of a good thing you might get hurt."

It has a natural resonance.

This is the type of story that always passes for prudence. How can you get hurt, how can you hurt anyone by suggesting that things will naturally get worse?

The problem again is that there is such a thing as opportunity cost. There's also what I call the Berkshire Hathaway (BRKA) problem. How many times, using this logic, would you have sold Berkshire?

Twenty? Thirty? What a hard act to follow Warren Buffett has delivered for 30 years.

How about Sears (SHLD) ? Eddie Lampert keeps delivering but that can't continue, right? Isn't it prudent to warn people off that? Lloyd Blankfein can't possibly continue to deliver those kinds of numbers at Goldman Sachs (GS) . Don't we have to recommend selling Apple (AAPL) ? How can the iPhone sell like the iPod. Isn't it "right" to write a cautious article? Aren't you being helpful when you do?

I, point blank, reject that view, empirically. Given that the Dow was at 1300 when I began investing other people's money, I keep thinking how reckless it would have been to be "prudent," the way these articles suggest.

Mind you, there are always examples where it would be "prudent" which energizes those who write these pieces.

But the reality is that it might be just as prudent to suggest that companies can repeat or even improve on performance. Anyone who understood this concept, say, during the Andy Grove years at Intel or the Bill Gates years at Microsoft knows exactly what I am talking about. The people who stick with Google will also learn this lesson the easy way.

It wouldn't matter if there were simply a couple of assignments now and then that suggest it would be prudent not to sell.

I just don't read them. Maybe they are censored from my papers?

http://www.thestreet.com/p/_rmct/rmoney/jimcramerblog/10331789.html