WiMi Hologram Cloud Inc (WIMI)

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Beauty also has to play AR, whether WiMi Hologram can grasp the big business opportunities in the beauty market.

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https://finance.sina.com.cn/stock/relnews/us/2020-11-30/doc-iiznctke4012728.shtml

November 30, 2020 13:58

Original title: Beauty also has to play AR, whether WiMi Hologram can grasp the big business opportunities in the face value market Source: Internet

In recent years, AR technology has been increasingly used in all areas of our lives, including the beauty and makeup that many people involve every day.

According to foreign media analysis, AR has become an important part of the beauty industry. In the era of rapid technological development, the cosmetics industry is also constantly making intelligent innovations. From artificial intelligence AI to augmented reality technology AR, cutting-edge technology has been widely used in the design and production of cosmetics.



Augmented Reality (AR) technology is a technology that ingeniously integrates virtual information with the real world. It uses a variety of technical means such as multimedia, three-dimensional modeling, real-time tracking and registration, intelligent interaction, and sensing. Computer-generated text, images, three-dimensional models, music, video and other virtual information are simulated and applied to the real world. The two kinds of information complement each other to achieve "enhancement" of the real world.

The well-known cosmetics company L'Oreal acquired Modiface, a company involved in the creation of many customized AR (augmented reality) beauty applications. The company's products also include applications for Sephora and Estee Lauder.

L'Oreal said that it already has many patents for Modiface, which can help users see makeup and hairstyles on themselves. This partnership is meaningful, because the beauty AR company has cooperated with L'Oreal many times, including launching an APP like "My Hair", which allows users to try different hairstyles and create an experience for users.

In the age of economic beauty, whether it is product form or production process, there is always an innovation that will brighten your eyes.

Pay close attention to the beauty market, and you will find that in recent years, the beauty market has released the characteristics of more distinctive personality and full of vitality products, and the beauty market has continuously emerged with new crafts, new technologies and new products. These technologies can provide consumers with convenience and better lifestyles in terms of beauty.

In recent years, cosmetics retail chain Sephora (Sephora) and Canadian beauty digital technology company ModiFace jointly launched an application supported by augmented reality technology, allowing users to try using augmented reality for virtual makeup at home.

The "virtual makeup" here refers to a simple and flexible "makeup filter" suitable for video applications or Facebook Live. For users who often appear on Facebook Live and Snapchat, augmented reality makeup will meet some special needs in their lives, so that women who don’t know how to make up and don’t have time to make up can easily cope with various occasions.

Augmented reality technology can recognize moving faces and can directly and realistically present makeup effects, making users look more energetic. At least for those who do a lot of FaceTime and conference calls, this will meet their needs.

Many domestic and foreign beauty companies not only did not stop development due to the emergence of the new crown, but seized the opportunity to creatively continue to innovate in the beauty industry. For example, some foreign companies have developed AR makeup mirrors based on the particularity of wearing masks during the COVID-19 period. Consumers can easily try makeup without removing the masks, which is a pleasant surprise.

Beauty is in all aspects of life. In-depth understanding of consumer needs can bring disruptive products to consumers in a more targeted manner, and it is also conducive to innovation in consumer services and experience.

In recent years, the speed of technological innovation in countries all over the world is very fast, and beauty and cosmetics is an industry that continues to introduce new ones, and it is also an industry of several hundred billion dollars. This also prompts companies that apply AR to the beauty industry to accelerate their pace of innovation. There are more and more AR companies in this field.

As a holographic AR company listed on Nasdaq, WiMi Hologram is also constantly exploring the application fields of holographic AR.

WiMi Hologram covers from holographic computer vision AI synthesis, holographic visual presentation, holographic interactive software development, holographic AR online and offline advertising, holographic ARSDK payment, 5G holographic communication software development, holographic face recognition development, holographic AI face change It is a holographic cloud comprehensive technical solution provider in various aspects of the development of holographic AR technology. Its commercial application scenarios are mainly concentrated in five major professional fields such as home entertainment, light field theater, performing arts system, commercial publishing system and advertising display system.

WiMi Hologram has a leading AR holographic application platform in China, which is currently mainly used in entertainment, advertising, education and other industries. Its hardware environment is relatively mature, which is very beneficial to the development of software and content in these fields.

With the widespread application of holographic AR and other technologies, new content that integrates sensory experiences will emerge in an endless stream. More and more content can be experienced, and more and more experiences can be contentized, which will further promote the development of society.

WiMi has established a comprehensive and diversified holographic AR content library among all domestic holographic AR solution providers. WiMi Hologram Cloud owns about 4654 AR holographic contents, 106 software copyrights and 219 technical patents.

At present, with the development of display technology, computer processing capabilities and the Internet, WiMi Hologram's holographic technology has been applied in social, education, entertainment, medical, military, home furnishing, industry, tourism, e-commerce and other fields. .

Experts look forward to the gradual development of AR in the field of beauty and cosmetics. With this development, the importance of AR in beauty will gradually increase. Innovation in the beauty industry is no longer just a slogan. Technological innovation has been tangibly applied to products, and it has truly penetrated consumers' good lives.