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Friday, November 27, 2020 4:58:12 AM
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https://finance.sina.com.cn/stock/relnews/us/2020-11-27/doc-iiznctke3534769.shtml
Original title: How does WiMi.US take the AR development express during the explosion of AR/VR during the new crown? Source: Moments Headlines
At present, the crisis triggered by the new crown pneumonia epidemic has had a profound impact on people's daily lives.
COVID-19 generally refers to the new type of coronavirus pneumonia. Corona Virus Disease 2019 (COVID-19), referred to as "New Coronary Pneumonia", named by the World Health Organization as "Coronavirus Disease 2019", refers to the pneumonia caused by the 2019 novel coronavirus infection.
In March this year, the World Health Organization (WHO) stated that the number of countries and regions affected by the new crown pneumonia epidemic has exceeded one hundred. With the exception of Antarctica, there are confirmed cases on six continents.
In June of this year, the World Health Organization (WHO) stated that the cumulative number of confirmed cases of new coronary pneumonia in the world exceeded 10 million, and the new coronary pneumonia pandemic is accelerating globally.
Its impact can also be seen in the technical field. During the epidemic, technology companies found that the demand for disruptive technologies was increasing. This happens because some companies allow employees to work from home, which may reduce the number of times employees go to the office. In order to maintain business operations in this situation, companies are actively seeking in-depth technological innovations, such as augmented and virtual reality.
Augmented Reality (AR) technology is a technology that ingeniously integrates virtual information with the real world. It uses a variety of technical methods such as multimedia, 3D modeling, real-time tracking and registration, intelligent interaction, and sensing. After computer-generated text, images, 3D models, music, video and other virtual information are simulated and simulated, they are applied to the real world. The two kinds of information complement each other, thus realizing the "enhancement" of the real world.
Virtual Reality (VR) technology encompasses computers, electronic information, and simulation technology. Its basic implementation is that a computer simulates a virtual environment to give people a sense of environmental immersion.
Now, the new crown allows people to work, shop, talk and even socialize virtually. AR and VR have proved their functions in this case, allowing individuals and businesses to connect with each other in a virtual environment. This may create a new phenomenon in which individuals and businesses will become more widely used these immersive technologies.
For the new crown pneumonia technology, innovation has helped us through this unprecedented historical period. AR holographic technology and VR provide new ideas for mankind to overcome COVID-19.
These technologies have played a valuable role throughout the pandemic, providing people with new opportunities for remote work, remote entertainment and remote exercise.
These in-depth technical solutions enable people to work from home, distance learning, virtual fitness classes, immersive entertainment and online social interaction. Now, people expect VR and AR technology to become an indispensable part of people's daily life in the near future.
The ancient stone town in the Midland Plains of Stamford Kiel, UK, provided 9643 households in this community with free VR equipment, so that they can participate in community activities at home during the epidemic, such as virtual bars, virtual libraries, and even Easter activities. , And even cooperate with local restaurants.
Due to the epidemic, HTC decided to move this year's developer conference online, and it will still be conducted through VR. Players can perform various operations in the scene through VR. The 2020 China Spring Cloud Auto Show will be held in April. It combines big data, AR technology, panoramic content, Web 3D and other technologies to present products and cutting-edge technologies from multiple angles.
With the further development and deepening of industry applications, consumption scenarios in segmented areas continue to be enriched, and the maturity and popularization of new technologies will empower the continued growth of the market.
IDC pointed out that by 2020, the global AR/VR market related expenditure will reach 18.8 billion U.S. dollars, a year-on-year increase of about 78.5% compared to 2019. Some organizations predict that in the near future, the scale of the AR industry will reach hundreds of billions of dollars. With the gradual rise of the AR market, Apple, Google, Microsoft, Baidu, Tencent, and Alibaba, these giants have all deployed in the AR field, and continue to develop AR application scenarios.
WiMi Hologram, a Nasdaq-listed holographic AR company, is also constantly researching and developing in the holographic AR space.
According to reports, recently, WiMi Hologram officially announced the establishment of the "Holographic Science Academy" to conduct research on cutting-edge holographic AR technology and disruptive technological innovation.
WiMi Hologram includes Computer Vision Holographic AI Synthesis, Holographic Visual Presentation, Holographic Interactive Software Development, Holographic AR Online and Offline Advertising, ARSDK Holographic Payment, 5G Holographic Communication Software Development, Holographic Face Recognition Development and AI Holographic Face Alteration It is a comprehensive holographic cloud technical solution provider in various aspects of the holographic AR technology development. The commercial application scenarios mainly focus on five major occupational areas such as home entertainment, light field theater, performing arts system, commercial publishing system, and advertising display system.
WiMi has established a comprehensive and diversified holographic AR content library among all domestic holographic AR solution providers. WiMi Hologram Cloud owns approximately 4654 AR holographic contents, 106 software copyrights and 219 technical patents.
WiMi Hologram has a leading AR holographic application platform in China, which is currently mainly used in entertainment, advertising, education and other industries. Its hardware environment is relatively mature, which is very beneficial to the development of software and content in these fields.
At present, with the development of display technology, computer processing capabilities and the Internet, WiMi Hologram's holographic technology has been applied in social, education, entertainment, medical, military, home furnishing, industry, tourism, e-commerce and other fields. .
Recently, WiMi Hologram has extended its tentacles to the semiconductor field and announced the establishment of a joint venture company to develop semiconductor chip business. It is reported that the semiconductor industry application demand in the field of holographic 3D vision is growing rapidly, so the company tried to use the strategic direction of holographic 3D vision software to combine software and hardware to extend from the application layer to the chip field, that is, to upgrade to the semiconductor field strategy.
The new crown allows people to experience the charm of VR/AR more deeply. With the continuous development of VR/AR, its application market will usher in an explosion. Currently, in the VR/AR field, giants such as Apple, Google, and Microsoft have gathered. In the future, competition in the field of hardware terminals will be mainly the competition of giants. WiMi Hologram intends to continue to strengthen its ability to develop holographic AR content. WiMi Hologram is committed to enriching the holographic content portfolio and providing high-quality holographic experiences to its customers and end users. The era of holographic AR has arrived, are you ready?
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