WiMi Hologram Cloud Inc (WIMI)

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New features of AR filter hit Snap/WMI Hologram, etc. How to play in AR market.

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https://finance.sina.com.cn/stock/relnews/us/2020-11-27/doc-iiznctke3532238.shtml

Original title: New AR filter features are coming, Snap/Wime Hologram, etc. How to play AR market Source: Internet

Recently, Snap's AR filter engineering team launched the first large-scale, continuous multiplayer LBS AR filter: City Painter in London, England. The gameplay of City Painter is simple enough. You only need to aim the Snapchat camera at Carnaby Street, a scenic spot in London, and you can paint virtual color graffiti on the street in the form of AR to decorate the surrounding shops.

This AR filter is similar to the concept of combining virtual and real space such as Metaverse, and can be used in festivals, cultural travel, multiplayer games and other scenes in the future. Its biggest feature is that it supports multi-person interaction. Users can use graffiti colors to compete with other players in real time, or compete with painting techniques and creativity.

AR stands for augmented reality technology. AR combines real-world users with virtual scenes, making it easier to create personalized user experiences.

Snap Inc. is a camera company, and its flagship product Snapchat is a "burn after reading" photo sharing application. Using the application, users can take pictures, record videos, add text and pictures, and send them to their friends list on the application.

According to foreign media reports, Fast Company, one of the most influential business magazines in the United States, has just released the 50 most innovative companies in the world in 2020. The “burn after reading” photo sharing app Snapchat parent company Snap topped the list. Microsoft and Tesla followed closely behind, ranking second and third respectively.

Snapchat's parent company Snap was officially listed on the New York Stock Exchange in 2017, with an issue price of US$17 per share, an opening price of US$24, and a final closing price of US$24.51. If calculated at the closing price, its market value has exceeded 34 billion. Snap's IPO scale is the largest after Facebook and Alibaba. This also helped them become the second largest social network company in the United States after Facebook.

The head of Snap's product marketing said that augmented reality technology is in line with future development trends, and it will bring revolutionary changes to many industries. Augmented reality is becoming a vital way not only to attract customers but also to establish new ways of contacting them.

At the same time, the capabilities of augmented reality technology can be greatly extended to creative and artistic experiences, such as local event planning, pop-up stores and fashion marketers will be greatly used.

Another important feature launched by Snap is Local Lenses. Unlike competitors that focus on maps, Snap plans to let users use digital content to change the appearance of the community. Users can "decorate nearby buildings with colored paint." , These effects will be visible to his friends.

At present, the latest Snapchat scans the surrounding environment, not only can spoof the world through the AR filter of the mobile phone lens, but also the associated "stories" established through geographic information are the most popular content uploaded by users.

This new application of Snap greatly enriches the imagination of AR filters.

In addition to Snap, other technology companies are also stepping up the research and development of AR filters.

Last year, Facebook announced that it will bring new AR functions to Instagram, including target tracking, special effects adjustment sliders and other functions. Previously, the company updated Spark AR Studio version 76, which can further simplify the creation process of AR filters and special effects. The main new feature of Instagram AR is target tracking, which is equivalent to Snapchat's mark tracking function, which can turn posters, logos and other 2D images into AR canvases, allowing creators to embed 3D content and other AR effects.

It is reported that Apple may reach a ray tracing technology cooperation with Imagination and apply it to AR glasses. But before signing the agreement, Apple and other manufacturers are evaluating and studying the best solutions. Ray tracing allows computers to render graphics with ultra-realistic lighting, reflections and shadows to mimic the light seen by the human eye.

In addition to technology companies, companies in other industries have also begun to apply AR filters to their interactions with users. In recent years, users have risen from passively accepting advertisements to pursuing a more personalized user experience. AR advertising filters have become an important way to open them. Coupled with the blessing of creative scripts, after users create a personalized experience, they are still willing to share the experience, even if advertising elements are added to the script, users will not resist.

As AR filters are widely used in all walks of life, the key technology of AR technology is becoming more and more important.

The core of WiMi's holographic business is holographic AR technology, used in software engineering, content production, cloud and big data, to provide customers with AR-based holographic services and products. Its commercial application scenarios are mainly concentrated in five major professional fields such as home entertainment, light field theater, performing arts system, commercial publishing system and advertising display system.

WiMi Hologram focuses on computer vision holographic cloud services. According to reports, WIMI holographic coverage ranges from holographic computer vision AI synthesis, holographic visual presentation, holographic interactive software development, holographic AR online and offline advertising, holographic ARSDK payment, 5G holographic communication software development, holographic face recognition development, holographic AI face-changing development and many other aspects of holographic AR technology, is a holographic cloud comprehensive technical solution provider.

Video is increasingly becoming one of the mainstream forms of expression in the current society. Video content is deeply driven by the power of science and technology in the process of dissemination. The genes of technology are generally implanted in content creation and operation through various forms, including those with marketing attributes, such as AR advertising.

When you see a short video with AR filter, you may click and take a photo immediately to create your own version and experience an immersive fantasy. This kind of AR filter is becoming more and more common in real life. AR advertising connects users' curiosity, sense of presence, and desire to buy, and overlays AR filters with advertiser content into the real environment. Consumers can record short videos, take photos, etc., between virtual and reality. Form a linkage.

Based on imaging detection and recognition technology, template matching and detection technology, video processing and recognition technology, holographic 3D layer replacement technology in imaging recognition, and dynamic fusion processing technology in imaging tracking, WIMI Hologram embeds holographic AR advertisements into online videos . And hope that these technologies will be applied to the company's future strategic blueprint.

AR filters are favored because of their strong interaction and fun. This novel application form can not only enhance the user experience of social media, but also enhance users' understanding of AR. With the continuous development of AR technology, AR filters will usher in a broader future.