Hey Chuck, good morning. I think we are investing into something of similar size and scope as the Craft brew business- craft brew business is beyond enormous now. Just a decade ago you couldn't get an IPA easily, now you can walk in a gas station, grocery store, 7-11 and grab a craft beverage. I don't doubt for a second that craft Cannabis would be any less huge, in fact I expect it be even larger one day given the variety of product integration.
This is all part of the reason I see Mike as someone crucial to the success of his company and all craft cannabis. He is all about it and he's onto the best of the best stuff on earth. I would only expect he continue to try whatever products he wants to along the way to gauge level of customer experience to improve on his products and heck just to let loose and have fun sometimes:) Doesn't bother me for one second, but that's just me and my opinion.
