WiMi Hologram Cloud Inc (WIMI)

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5G spurs industrial upgrading, Amazon and WiMi holographic advancements in AR e-commerce applications.

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2020-11-17 14:19:40 iCloud Information

With the maturity of new technologies such as 5G and VR/AR, people's sense of experience and acquisition will be further satisfied, and industries represented by e-commerce, entertainment, and education will also undergo a new round of upgrading.

With the innovation of new technologies, shopping models will change. New technologies such as 5G will be integrated with live e-commerce resources, and VR and AR will be integrated into shopping to create a virtual shopping environment, so that the number of clothes and colors can be immediately displayed in consumption. Before his eyes. In addition, in terms of sales model innovation, based on the live broadcast platform, through the 5G network, consumers can quickly, clearly and intuitively understand product details and provide them with a better shopping experience.

After 5G is put into commercial use, 3D shopping has become one of the most anticipated new technologies in the scientific and technological circles. Affected by the epidemic, the passenger flow of many offline businesses has not returned to normal, and physical businesses are particularly concerned about how to achieve online business through new technologies. The real scene technology behind 3D shopping can upgrade the shopping experience from a flat display to a three-dimensional scene, which is also the mainstream direction of the future development of e-commerce.

According to foreign media reports, Amazon recently released an AR (augmented reality) shopping tool Room Decorator. Through this tool, users can see the effect of a set of household items placed in the room.

Previously, Amazon had launched AR View, an AR shopping tool in 2017, but it only supported seeing the renderings of individual household items in the room. Compared with AR View, the Room Decorator launched this time can support the placement of multiple commercial furniture products at the same time, allowing users to see a whole set of new product renderings. When the user is not in the room, Room Decorator can also realize this function by reading the photos of the room. Currently, Room Decorator is only suitable for thousands of furniture items sold on Amazon. When consumers find satisfactory products on Amazon, they can click the "View in your room" button to start using Room Decorator. It is worth noting that the products in Room Decorator can be displayed in proportion, which is convenient for users to refer to their size in real life.



In addition, Room Decorator will also provide consumers with matching suggestions. Users can add recommended products to the room together, and rearrange and combine them as needed. If the user confirms the purchase, he can put the goods into the shopping cart directly from the Room Decorator.

Regarding this AR shopping tool, an Amazon spokesperson said: “In order to provide consumers with a satisfactory shopping experience, Amazon has been innovating. This time, we launched the Room Decorator, which allows users to enjoy an immersive shopping experience at any time, and Make smarter shopping choices through visualization."

The current shopping mode is mainly in offline physical stores and online shopping, but there are many pain points. Offline shopping has the following pain points: physical store shopping is subject to many restrictions such as time and space, which is time-consuming and laborious. Display products cannot match the environment. Traditional online shopping has the following pain points: unclear description of product information. Traditional online stores are mainly based on text, pictures, videos, etc. provided by merchants, which can only display a certain side of the product, not the full picture. Unable to match the product with the real scene. Especially for furniture and home furnishing products, the color, size, etc. need to match the living environment, and it is difficult to achieve a perfect fit for offline selection or online browsing. The training of installation products is difficult. Online shopping and installation products such as modular wardrobes require certain assistance and support, while traditional online shopping is difficult to clearly guide and train, and it is difficult for customers to complete the installation work according to the tutorial. AR&3D e-commerce can solve the pain points of traditional shopping models and will become the most important online shopping model.

The products displayed in 3D are dynamic, which can be zoomed in and out, rotated at will, and the color and size of the products can be adjusted according to their needs, showing the overall structure and details of the products, so that consumers can obtain all-round and true product information. . AR display directly projects the 3D rendering of the product on the corresponding use scene, allowing consumers to feel the location and space of the product, to maximize the purchase effect and improve shopping satisfaction. This can not only effectively convert transaction volume, but also reduce display errors, effectively reduce the return and exchange rate, and further reduce the related costs of retail e-commerce.

WIMI.US is the world's leading holographic technology and content production high-tech company. It presents the world's exclusive holographic IP and original cultural content through holographic virtual technology, and creates a panoramic holographic product center for consumers 360-degree "super immersive" virtual reality shopping experience.

WiMi Hologram is one of China's leading holographic cloud integrated technology solution providers. The company provides holographic vision AI synthesis and presentation, holographic interactive software development, holographic AR advertising, holographic AR SDK payment, 5G holographic communication software development to holographic people The one-stop service of holographic AR technology such as face recognition , commercial application scenarios are mainly concentrated in five professional fields such as home entertainment, light field theater, performing arts system, commercial publishing system and advertising display system.

Taking the holographic AR application as an example, the holographic commodity center created by WiMi Hologram is to clone a holographic commodity center mall on the Internet using the physical shopping mall as a template. Any brand that enters the shopping mall can clone an identical online store on the Holographic Commodity Center Mall. At the same time, the holographic commodity center mall needs to be able to solve the problem of online and offline data synchronization.

WiMi Hologram AR provides you with a powerful end-to-end augmented reality platform designed to increase online sales. Invest in, transform and drive your bottom line. For the imagination of future shopping, use 3D network augmented reality to create exciting and eye-catching shopping experience, promote customer interaction, increase conversion rate and sales. WiMi Hologram's AR solution is available for browsing and can be used in any conventional browser without downloading any special software or applications.



AR shopping can be as close to the offline shopping experience as possible, bringing an immersive real shopping experience. Previously, extensive surveys were conducted on platform users, and data showed that 57% of users are very interested in the application of VR/AR virtual reality technology to shopping. At the same time, big data shows that the more comprehensive the information displayed on the product, the better the decision-making rate of users can be improved.

At present, the application of new technologies such as 3D product display and AR/VR shopping in e-commerce platforms has become the general trend, which has significant effects on improving shopping experience and conversion rate, but lacks efficient 3D automatic modeling methods, and has become the major e-commerce platform AR. /The bottleneck of the large-scale development of VR shopping.

All immersive 360-degree scene construction requires high-definition 3D models of a large number of objects. At present, manual modeling faces many shortcomings such as long time-consuming, high cost, slow development, and low productivity. The artificial intelligence development or to break this bottleneck, optimization and machine learning algorithms, future, commodity modeling can be handed over to the machine / device automatically.

At that time, through WiMi holographic modeling tools, any business and merchant can upload the 3D display content of the product quickly and conveniently, just like taking photos and uploading the products, and display their products to consumers in 360 degrees, and also solve the problem. This has overcome the pain points of consumers who were unable to freely view every detail of a product when shopping online.

In the future, shopping malls should build their online platform at the beginning, provide an open platform for informatization, and allow merchants to enter the physical + holographic commodity center at the same time. I personally think that perhaps the most suitable one for this is Ali. Let Tao brand open stores offline, then they are familiar with online, and going offline is what Ali is currently doing.

All in all, for consumers, the key to a truly assured and satisfying shopping experience is. Alibaba wants to occupy a larger market in the field of holographic shopping experience, and it needs in-depth cooperation in combination with vertical segments to provide users with better services and ultimately win market recognition.

Many technology companies are committed to professional development, providing a more intimate experience, and providing a super real life experience, in order to enable users to truly feel what is happening in the virtual world. With the development of time, this experience effect will only become more and more obvious, because the holographic technology will become more and more perfect and become more realistic. With the development and progress of technology, more and more scene applications will be carried out with the development of AR holography. There will be more possible applications in the future, which will change our current life experience and shopping experience, and there will be more The cooperation of many technology giants to accelerate this process.


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