Forbes...An Appetite For Acquisitions
Over the past year, EatStreet made several acquisitions that already helped further its position as a comprehensive platform that not only makes ordering easy but also improves the experience for restaurant customers. “That’s critical, because let’s face it, without great restaurant content, you’re not going to win over the hearts and stomachs of hungry customers,” Howard explained. “We want to be the partner who compels restaurant owners to say, ‘We have to be on EatStreet’.”
That was the emphasis for EatStreet’s acquisition of Patronpath. Patronpath was known for having one of the most sophisticated point-of-sale integration technologies in the U.S. Through the acquisition, EatStreet’s restaurant partners no longer had to duplicate order entries from fax machines or tablets. Instead, the orders go directly into the kitchen -- which is a big deal for the restaurant industry. “In exchange, restaurants using the technology can offer diners the best ordering experience by offering live kitchen prep times, the most up-to-date menu items and order throttling to ensure their food is delivered at the time it was promised,” noted Howard.
He also said that another key to the growing success of its restaurant partners was EatStreet’s acquisition of College Advertising Solutions. College Advertising Solutions operated brands like EatBlue at the University of Michigan in Ann Arbor and EatCU at the University of Illinois in the Champaign–Urbana metro area. Those services had many customers, but a smaller restaurant selection. Since bringing those customers on board, EatStreet’s restaurant partners in markets like Ann Arbor and Champaign have experienced record sales levels.
Jerry Janik
Direcrtor of Business Development at College Advertising Solutions
Pasadena, Maryland, United States
CTR Investments
COMPANY OFFICERS & CONTACTS
Jerry Janik
President, CEO
