Re: ddls post# 238838
Tuesday, 10/27/2020 10:27:22 AM
Tuesday, October 27, 2020 10:27:22 AM
BIEL's best year in Retail Sales was 2015. BIEL was in thousands of UK stores, Boots, Lloyds, Superdrug.
BIEL had $2.3 million in 'Sales Revenue' in 2015.
The 'Cost of Goods' was $997k.
The 'Gross Profit was $1.3 million.
But to earn that $1.3 million in 'Gross Profit' BIEL had to spend $1 Million in 'Sales Support Expense' to generate those Retail Sales.
OEM Revenue removes 90% of the 'Sales Support Expense' because all Sales and Marketing is the responsibility of the OEM Partner as the end products are not BIEL's but the Partners.
OEM = More 'Revenue' because of the High Volume
OEM = Lower 'Cost of Goods' because of Volume Discounts with our Mfg.
OEM = Much Lower 'Sales Support Expense' because Little or No Advertising/Marketing Cost
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