Anavex Life Sciences Corp (AVXL)

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The Name. What will it be?

When approved for sale and therapeutic use, "blarcamesine" will not be the name on the pill bottle label from the pharmacy. Prescription drugs actually have three names. First is the actual chemical name. Blarcamesine, among chemists, is tetrahydro-N,N-dimethyl-2,2-diphenyl-3-furanemethanamine. Not too many will call it that.

Then (and now), the generic working name of the drug is blarcamesine. But when approved for sale, it will have another name assigned, the commercial product name.

For example, ever heard of anyone taking atorvastatin? How about clopidogrel? Oxycodone? Those are the generic working names of Lipitor, Plavix, and Oxycontin.

Some clever marketing people engaged by Anavex will come up with a new, final commercial name for blarcamesine. It will have just a few syllables; be easy to pronounce and remember.

In a few months after the name is assigned and the new drug is prescribed, it will be heard often in news reports; for all of the obvious reasons.