Iconic Brands Inc (ICNB)

[Whiplash_Investor]

Never said he was funneling money. I said the organization and the ownership dynamics make it possible to do it.

On financials, they are pretty tough to quote and be wrong. You focus on two BS statistics (assets and liabilities) and I’m pointing out losses, the very statistic financial analysts, along with sales, they always focus on.

You point out the losses are going down. I’m not arguing they aren’t. I’m saying the rate of improvement will take at least two years, if and only if, Bellissima can sell and REsell, a point that hasn’t proven itself. Until QVC in late 2019, it couldn’t sell enough to grow. We don’t yet know if it will achieve sustained growth. Sustained growth is dependent on REsales...that’s people who like it enough to REbuy at the price point offered (or will they return to other options).

As long they keep growing, something they haven’t achieved since Bellissima’s inception in November 2015. Late 2019 began showing promise, but only since QVC began promoting it. 2020 is looking up.

I’m also saying this is too risky at this time to invest in. Wait until after they become profitable and dilution stops. This part is my advice and speculation. You may however do as you wish. Folks can read both our comments and decide on their own who makes more sense. Oh wait, 500 shares. Online yesterday and so far today. Looks like sideliners are waiting. And it sure not because they’re following bogus advice.