Marijuana oil vape pens have taken a commanding lead as the most popular “Cannabis 2.0” product in three key Canadian provinces, capturing more market share than other refined cannabis merchandise such as edibles, beverages, concentrated extracts and topicals combined during the first six months those items have been available in Canada.
New point-of-sale data collected by Seattle data analytics firm Headset shows that vape pen sales earned 16% of cannabis market share in Alberta this June, 13.4% in British Columbia, and 15.1% in Ontario.
The vast majority of market share is still held by “Cannabis 1.0” products – chiefly dried in flower or pre-rolled joints – which have been available since the outset of Canada’s adult-use legalization in October 2018.
“Cannabis 2.0” products started their slow rollout in mid-December and have been available in greater quantities since then.
Headset’s data shows that in Ontario, vape pen market share actually exceeded that of pre-rolls in February.
That trend continued through June, when pre-rolls comprised 12.5% of Ontario market share compared with 15.1% for vapes.
