Amarin Corp Plc (AMRN)

[alm2]

Kiwi
Amarin can spend to build but can still make a profit as they do so ... I presume
So for example getting the market big and fat through Amarin’s efforts - and Amarin make money whilst on the way enables generics to enter at a profitable point for them

The generics will know how much they need to sell to turn a profit - if market and share of market not big enough - no profit
Alm