Craft. The direction that Redhawk has gone in the last year has been quality. We have heard that in PR's. Not hurrying and sacrificing quality. Made in America Etc. Well, Craft may mean more than 1 thing however I think this is a good indicator of what they are thinking: "These days, in the legal cannabis marketplace, you have your choice of the best of the best of “craft cannabis.” https://www.leafly.com/news/industry/the-rise-of-craft-cannabis https://bigbudsmag.com/make-more-profits-growing-craft-marijuana/ I guess we'll see in time. I'm not going anywhere.