Macys Inc (M)

[SilentWolf]

This is my first time posting here, but I've held this stock since the pullback and I thought I'd share what I believe is a silver lining in this corona-shutdown. I'm not talking about the disease itself, because there is no silver lining in people losing loved ones.

Here it goes: stores like Target and Walmart have become successful with their online presence. Why are they successful? Because their executives saw the writing on the wall and utilized their brick and mortar advantage to augment online sales.

Although Macy's had an online presence; they were not forced to utilize and expand upon that capacity as if their business existence depended on it. At this point, the pandemic may actually be forcing them into the type of innovation necessary to compete going forward.

Macy's was making money and paying a dividend before the pandemic and subsequent shutdown. With their debt re-structured, costs cut, and emphasis on online sales; they may actually become a stronger company after the pandemic, because of the actions they have taken to survive.

Just my opinion,

Wolf