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Friday, 07/17/2020 10:28:56 AM

Friday, July 17, 2020 10:28:56 AM

Post# of 14223
Couldn't remember where I saw this, but found it. Read this article below and remember Mike and team are producing some of the highest THC levels available in USA. This article talks about how brand awareness is so low after polling Canadians so I imagine its the same here in USA.

If NGW is recognized for high THC levels, I'd image now with that nice new product labeling Mike and team are onto this ;)

https://420intel.com/articles/2020/07/01/whats-name-canadians-ignoring-pot-branding-survey-finds

"The survey, published by Brightfield Group, polled 3,000 Canadians in the first quarter of the year. It found that brand awareness remains low, which is confusing consumers and resulting in "decision fatigue." Roughly two out of every five respondents said they were aware of Canopy Growth Corp.'s Tweed brand, while 17 different brands had less than 20 per cent name awareness."

"My managers tell me all the time that the number one question we get asked is: 'What is your highest THC product?' not 'What brand is it?' That's what moves first," said Michael Serruya, who runs Serruya Private Equity Inc. and owns six stores in the Toronto area."

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