Bioelectronics Corp (BIEL)

[4toSchool]

UTTER NONSENSE:

Retail returns more cash per unit sold:

Knowing that the COGS for OEM and retail are the same, let's look at the revenue per channel:

Retailing at $29.99
OEM at $5.00, maybe

If COGS was $2 per unit the net revenue would be:

CHANNEL NET REVENUE:

OEM Gross Margin: $3
RETAIL Gross Margin (tryactipatch.com): $27.99
RETAIL Gross Margin (50% paid to the retailer): $13.00

I'd prefer $27.99 or even $13 per unit than $3

Even if $3 per unit (10%) was spent on advertising, I'd still opt for retail as it yields $10 gross net per unit, versus OEM at $3 per unit.

Under proper management BIEL could have been enjoying sales in all three channels.