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Monday, 06/29/2020 7:38:16 PM

Monday, June 29, 2020 7:38:16 PM

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Where Advertisers Boycotting Facebook Are Spending Their Money Instead
June 29 2020 - 06:28PM
Dow Jones News
By Nat Ives
Facebook Inc.'s sprawling reach among consumers and its powerful ad targeting abilities have made it a seeming must-buy for many marketers.

Its Facebook and Instagram platforms are likely to collect 23.4% of U.S. digital ad revenue this year, second only to Alphabet Inc.'s Google and far ahead of its next closest rival, Amazon.com Inc., according to research firm eMarketer.

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