eclectic1,
I will make an attempt to answer your question. First, I have been involved in promoting mobile content and services through newspapers, and other media, at several occasions in the past. Revenue-sharing is a fairly common model in this industry. In the typically revenue-sharing scheme all contributing parties – the newspaper, the operator, the content provider and any other enabling party - get their negotiated %-age of the revenue.
While this is a common model, other models also exist. New models are also emerging together with new types of mobile services. Choice of model for the basic qode function, whether it be revenue-sharing, pay-per-click, fixed fees, some hybrid model or whatever, is obviously a key decision for NEOM. Whatever model they go for there will be pros and cons. In the past they have suggested a yearly fee (at least for keywords), but they have not been very clear on this issue lately. They might very well have arrived at a different model based on experiences gained through recent talks/negotiations with potential clients. We’ll get to know at some point. Anyway News Corp is probably getting special/favourable terms, being rewarded for pioneering the service and also because News Corp can make a super high-profile showcase. We will never get to know the News Corp terms I presume, as there most likely will be a clause in their contract making that information confidential.
To sum up, my answer is there is no satisfying answer to your question at this time, - unless some other iHubbers can add some further insight …
All the above being JMHO.
