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Friday, May 22, 2020 4:51:56 AM
You could say that the choice of language might perhaps lead some listeners to take it to mean that they are full steam ahead on everything.
But that is, to some extent, a function of what readers want to read, rather than what is written, imo.
P3 trial: 'move forward'
Direct: 'look forward'
As soon as I see 'look forward', I take it to mean nothing happening any time soon. They are communicating that they haven't forgotten Direct, they still have it on the horizon, but that is all.
Actually 'looking forward to moving forward' is quite a turn of phrase.
And if you said it was an example of lawyer speak I wouldn't disagree with you. And I would prefer that they were a bit straighter. Something like: 'all essential P3 expenditure will be prioritised over everything else'.
Maybe you just get attuned to this type of corporate speak after a while. I'm sure it's the rule rather than the exception in this small bio field.
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