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$JCP(.16)~Partner with French Giant Sephora

Sephora inside JCPenney Partnership to Continue; Both Companies Focused on Delivering Exciting Beauty Experience to Customers

May 07, 2020 07:36 PM Eastern Daylight Time
PLANO, Texas--(BUSINESS WIRE)--J. C. Penney Company, Inc. (NYSE: JCP) and Sephora USA, Inc. today announced they have reaffirmed their long-standing partnership to operate Sephora inside JCPenney (SiJCP). Both companies worked constructively to resolve outstanding legal matters and have agreed to mutually beneficial revisions to their joint enterprise operating agreement.

Introduced in 2006, SiJCP is an exclusive beauty experience in select JCPenney stores, offering a curated selection of leading makeup, fragrances, skin and haircare brands. JCPenney and Sephora have worked together over the past 14 years to serve our customers and be relevant in an evolving retail landscape. Today’s amendment remains consistent with this shared goal and the companies are committed to continuing to expand and innovate SiJCP’s offerings in order to deliver the beauty experience customers expect in the future.

About JCPenney

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of approximately 850 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of nearly 85,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit jcp.com.

JCPenney Corporate Communications & Public Relations:
[phone] or [e-mail]
Follow @jcpnews on Twitter for the latest announcements and Company information.

About Sephora Americas

Since its debut in North America over 20 years ago, Sephora has been a leader in prestige omni-retail with the purpose of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy services at the Beauty Studio and engage with expertly trained beauty advisors in more than 490 stores across the Americas, as well as over 660 locations inside JCPenney. Clients can also experience Sephora online and through our mobile app, access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients. Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through our Sephora Stands social impact programs.

For more information, visit: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, please visit our Sephora newsroom or email [e-mail]



Contacts
Media Relations:
Dione Martin and Kristen Bennett
[e-mail]

Sephora Media Contact:
[e-mail]
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JCP partner Sephora is a French multinational chain of personal care and beauty stores. Featuring nearly 3,000 brands,[3] along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.

Sephora stores – Sephora operates over 2,500 stores in 32 countries worldwide, with an expanding base of over 460 stores across the Americas. Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998, and its first Canadian store in Toronto in 2004. The Sephora Americas headquarters and Innovation Lab are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and São Paolo.



Industry Consumer goods
Founded 1970[1]
Founder Dominique Mandonnaud[1]
Headquarters Paris, France
Number of locations
over 2,600 stores[1]
Areas served
34 countries worldwide
Key people
Chris de Lapuente (Global president & CEO Sephora)
Products Beauty & wellness
Revenue over $10 billion USD (2019) (estimated)[2]
Parent LVMH
Website www.sephora.com
www.sephora.ae
www.sephora.sa

https://en.wikipedia.org/wiki/Sephora


CPenney & Sephora Reaffirm Partnership

Sephora inside JCPenney Partnership to Continue; Both Companies Focused on Delivering Exciting Beauty Experience to Customers

May 07, 2020 07:36 PM Eastern Daylight Time
PLANO, Texas--(BUSINESS WIRE)--J. C. Penney Company, Inc. (NYSE: JCP) and Sephora USA, Inc. today announced they have reaffirmed their long-standing partnership to operate Sephora inside JCPenney (SiJCP). Both companies worked constructively to resolve outstanding legal matters and have agreed to mutually beneficial revisions to their joint enterprise operating agreement.

Introduced in 2006, SiJCP is an exclusive beauty experience in select JCPenney stores, offering a curated selection of leading makeup, fragrances, skin and haircare brands. JCPenney and Sephora have worked together over the past 14 years to serve our customers and be relevant in an evolving retail landscape. Today’s amendment remains consistent with this shared goal and the companies are committed to continuing to expand and innovate SiJCP’s offerings in order to deliver the beauty experience customers expect in the future.

About JCPenney

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of approximately 850 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of nearly 85,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit jcp.com.

JCPenney Corporate Communications & Public Relations:
[phone] or [e-mail]
Follow @jcpnews on Twitter for the latest announcements and Company information.

About Sephora Americas

Since its debut in North America over 20 years ago, Sephora has been a leader in prestige omni-retail with the purpose of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy services at the Beauty Studio and engage with expertly trained beauty advisors in more than 490 stores across the Americas, as well as over 660 locations inside JCPenney. Clients can also experience Sephora online and through our mobile app, access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients. Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through our Sephora Stands social impact programs.

For more information, visit: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, please visit our Sephora newsroom or email [e-mail]



Contacts
Media Relations:
Dione Martin and Kristen Bennett
[e-mail]

Sephora Media Contact:
[e-mail]