Bioelectronics Corp (BIEL)

[srinsocal]

If it were on the shelves of stores ActiPatch would still need to advertise to educate consumers on the benefits of Non-Drug Pain Relief.

Consumers would keep on buying that same old $6.99 bottle of Advil or Tylenol rather than spend the $29 for ActiPatch unless a compelling message for change was delivered.

How does BIEL fund a Nationwide Marketing Campaign for the US? Who would loan BIEL the tens of millions of dollars needed to advertise to 326 million Americans?

This is why being an OEM Supplier makes so much sense for BIEL right now. BIEL supplies devices in bulk to be incorporated into an Established Brand's Products. The OEM Partner handles all the processes that currently eat away at BIEL's Profits:

Packaging materials and labor

Distribution costs

Retailer markup

Advertising costs

Customer Support costs

The OEM Partner, being a recognized brand, has an easier path to convincing consumers of the benefits of SWT. This also helps BIEL gain consumer confidence and acceptance in its non-OEM marketing of ActiPatch.