I have read in HT filings that they are charging, among other things, a digital advertising package which isn’t the same as their print stuff. Yowza big dollars imo.
LJ
Signature Page to
Strategic Investment Agreement by and among
Hightimes Holding Corp.,
Trans-High Corporation, and
Spectrum King, LLC
EXHIBIT A
Advertising Fee Schedule
1. PREMIER SPONSOR AT 10 EVENTS PER ANNIVERSARY PERIOD
1.1. FULL PRICE $24,000 PER EVENT
1.2. Spectrum King Price for 10 events is $24,000 per event. 10 x $24,000 = $240,000.
2. Two FULL PAGE ADS IN EVERY ISSUE
2.1. FULL PRICE $6,000 PER ISSUE
2.2 12 x $6,000= $72,000
3. DIGITAL ADVERTISING PACKAGE EVERY MONTH
3.1. SOCIAL MEDIA PACKAGE EVERY MONTH
3.2. EMAIL BLAST EVERY MONTH
3.3. BANNER AD PACKAGE EVERY MONTH
3.4. FULL PRICE $14,500 PER MONTH
3.4.1. 12 x $14,500 = $174,000
4. Total Revised Marketing Charges by HT to SK
4.1. 10 Events + 2 full pages a month + Digital Advertising
4.2. $240,000+ $72,000 + $174,000 = $486,000
Subject to the $500,000 budget per Anniversary Period, Spectrum King shall have the right to elect to reduce the number of events it attends and increase full page ads or digital advertising, or vice-versa.
A-1
