Problem is the current CEO didn't 'invite' people to please call her or seek their advice in a spirit of cooperation.
She exhibited idiosyncrasies of the former defiant and obnoxious CEO by actually challenging shareholders who wanted only to help, abrasively.
"Go ahead call me and if you do, here's what I'll tell you! Rant, rant, rant!" In the C-Suite of any successful enterprise, not only by an over-controlling CEO, executives "sell", they don't "tell". And they most certainly don't yell.
It is an amazing testimonial to the miracle device, ActiPatch, that every member of the BIEL team is professional, respectful, dignified and pleasant. Not hard to imagine the sentiments of those working with the former CEO.
This is not a personal attack, quite the contrary, the former CEO could be pleasant and funny, but, watch out for the prevailing personality traits, more than one! He was in failing health for years, everyone knew it and discussed it at length. He refused to budge, everyone was stupid and he would do it all himself and in his way, and at the end he did. I am still both sad and irritated, at him, didn't have to be.....
This is a last chance for BIEL and ActiPatch to achieve success and it wouldn't have happened under the former dictatorship, I mean, regime.
Words to the wise, drop the unnecessary abrasive DNA 'chip on the shoulder', become the kindest, most personable CEO on the planet, be a creative 'team player', never, ever twitter, listen respectfully, say please and thank you, get a real Board of Directors, fix the stupid share structure. If you can't do all those things, adapt to the role, be genuine and generous with others, and they are not difficult, then lead, follow or get out of the way!
