Bioelectronics Corp (BIEL)

[Simpsonly]

As was said to the former CEO many, many, many times, by many, many people "Stop trying to hit a home run on your first deal. Make your first deal, make it for small markup over your costs, but get it rolling. When the first deal comes in, others will soon follow."

The response? "No, I want $30 million, the average FDA clearance costs $30 million, that's my price.'

"That's absurd, you don't have $30 million in this."

"But, that's what the average FDA clearance costs, so that should be the price."

I knew who he was negotiating with, because he told me and asked me to keep quiet about it.

I repeated, "Make the deal, if you don't, you will regret it and add years more of no revenue and living hand to mouth, and off he would go on another tangent about how the big deal was just around the next corner.

So yes, get the first deal done and in the house. The rest will come.