Amarin Corp Plc (AMRN)

[GD]

This is what AMRN needs to do .....marketing cost...

AbbVie, Lilly, Pfizer lead pharma TV spending to roaring start in 2020

"Pharma TV ad spending has started with a bang in 2020. Collectively topping $200 million, the biggest 10 TV time buyers spent more than $15 million each, with No. 1 Humira doling out more than $40 million in the first 30 days of the new year, according to data from real-time TV ad tracker iSpot.tv.

Yet while AbbVie TV ads for Humira held a commanding lead, three other drugs spent more than $20 million for the month: Eli Lilly’s diabetes medicine Trulicity, Pfizer and Bristol Myers Squibb anticoagulant Eliquis and another AbbVie drug—newer psoriasis fighter Skyrizi—which came in fourth place at $20.5 million."

https://www.fiercepharma.com/marketing/pharma-tv-spending-off-to-roaring-start-2020-led-by-abbvie-lilly-and-pfizer?mkt_tok=eyJpIjoiWkdZeFpXTmhNRE01TkdZMiIsInQiOiJ0bFp1dXg1R1lURGhaeXdKMlU4ZVgyY1wvcW1sYWhRMEJRMzF4a21tc2V0czlobjVhQnRpQ1lNMTZ4NzI0ZjZMSHBoeFVsZlZMZnNkaFYrUWpGWCtqWWVjZ3BBRXFPWkp4Q0tDVnhOK2FvcHEwSWJhMjFZMk8xUTI5OXZuSWVDNVQifQ%3D%3D&mrkid=47116683