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Friday, 02/21/2020 9:36:39 PM

Friday, February 21, 2020 9:36:39 PM

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NYU Professor of Marketing Scott Galloway has an interesting thesis about successful companies. He says that any company that creates more than $10 billion in shareholder value does so by either extending time or enhancing time. From the piece I’ve linked to below he uses Microsoft and LVMH as examples:

“Microsoft saves you years in efficiency (extend). LVMH allows you to enjoy the finest in life and increases your selection set of mates (enhance).”

He highlights other companies that do this and calls them “Time Machines”.

Using this approach to analyze Northwest Bio one can’t but help think that the DCVax platform is potentially one of the greatest time machines ever discovered. The ability to harness ones own immune system in a safe and effective way to battle cancer is truly revolutionary. How much shareholder value can be created by such a time machine?

https://www.profgalloway.com/time-machines-species-failure
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