Tuesday, February 11, 2020 12:09:27 PM
Just look at how "mainstream" Cannabis has become in just the past 5 years - and then extrapolate that over the next 5 years.
Pot Smokers have been out-casts for a long time in our society. Historically, they are either portrayed as Cheech & Chong Hippies or Rasta Reggae like Bob Marley.
But rarely does our media show a white collar worker firing up a bong after a hard day of work. Or a woman using cannabis as a replacement for Midol.
If the Cannabis Lobby and Advertisers do their jobs - there will be a shift in what the public perceives the "Cannabis User" to look like.
If you watch TV Commercials - the goal is to show as many demographics using your product as possible. So you have the fireman drinking Budweiser, and then the friends drinking Budweiser after work, and then the people drinking Budweiser at the picnic, and so on...
Cannabis needs to do the same thing...
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