Why I'm confident Amarin plans to sell? Until recently, I allowed my bias to dismiss the bizaare sales rep stores my brother shared with me. I'm only sharing this with the board, as I'm not at liberty to release this information beyond this board, so as not to put my bro in a compromised position:
- A long the way, I learned that a two rep team, to this day, continues to visit my brother's practice every other day. Why? his office owns a combined 1.5 million shares, and no one there needs any coaxing to prescribe the maximum amount of scripts.
- I'm not sure if it's one or both reps, who shared that they were working on numerous outside business opportunities to suppliment their incomes.
- Recently, I advised bro of Amarin's physician training schedule. He was uncharacteristically annoyed that he wasn't invited to participate. He's a Professor and Clinician. He's often sought by BP's to speak on behalf of their drugs. He has an early unique history with Amarin, and he's made it known that he would like to be a speaker for them,
_ Here's where things get really bizaare: Bro confronted the reps about his frustration, that given his history with Amarin, why in the world he wasn't asked? The two reps said that they asked their manager, but offered to share what their manager told them only if bro promised to keep it confidential for fear of losing their jobs:
Their manager named my brother and the endocronogist in his office, as physicians who sued Amarin. WHAT? On the contrary, the endocronologist in my bro's office was one of the 4 docs who successfully sued the FDA on behalf of Amarin, which resulted in Amarin's 1st Amendment win. We have two parties, my brother and the two reps, each knowing that this information is absolutely false. I've said this once and I'll say it again. When I asked bro, if he has experienced anything like he has with Amarin reps over his 20 year practice? Answer: NO.
I suggested that Amarin has the tools to know which reps under peform and fire them. He said, he knows of a female rep who was fired, and she's suing for sex descrimination.
IMO, it's absolutely clear, Amarin is just going through the motions of GIA. A successful National Sales force requires having the right culture established at the top. IMO, JT is pushing to get us to an agressive PPS, say $51 suggested by Citibank, and in turn, negotiate a triple digit premium buyout.
ILT
AI
