Lexaria Bioscience Corp (LEXX)

[AgentSmith]

I genuinely believe this will prove to be the deal that's going to light the fuse on the Lexaria powder-keg.

Altria (i.e., an impressive partnership, still in research phase), Hill Street (i.e., a niche brand, with a niche product, still tackling production woes), ChrgD+ (i.e., your own "showcase" product, still working on gaining distribution traction), etc. - these are all great irons in the fire.

But... When you get a company with (1) a recognizable brand, (2) a market-leading product, and (3) established distribution channels - and expansion and more SKU plans in the works, to boot - going out there and saying: "We're already the best at what we do; and we're staking all that on Lexaria keeping us there for the foreseeable future."

... that is a whole other ball o' wax.

People will notice; especially people that are no doubt growing more and more worried with each passing day - and each deal (like this one) that gets done - about "missing the boat" on some key piece of patent-protected (!!) tech/IP that's ultimately going to prove to have cinched the market for a competitor.

(A note about patents: Keep in mind - with each deal that gets done, now it's not just "a little Kelowna company" that's coming after you if you steal/duplicate their tech: it's everyone they deal with that's now coming after you for loses.)