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ISWI running hard here >> new product launch & 1 year pact:

ISWI Subsidiary Signs Contract with BetShop Group
Wednesday December 6, 8:30 am ET


WEST PATERSON, N.J.--(BUSINESS WIRE)--Interactive Systems Worldwide, Inc.'s (NASDAQ: ISWI - News) wholly-owned subsidiary, Global Interactive Gaming Limited (GIG), has signed a contract with a subsidiary of BetShop Group (Europe) Ltd. (BetShop) and part of Leisure & Gaming PLC (LSE: LNG.L - News).
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Under the terms of the agreement, ISWI's SportXction® play-by-play sports betting system will be incorporated into BetShop's website, www.betshop.com. The system is expected to launch by the end of this year.

The agreement will provide GIG with a share of the wagering revenue. GIG will furnish the technology and operate the system, while BetShop has committed to promoting the product through a series of marketing initiatives. BetShop will also be responsible for providing first level customer support and processing customer financial transactions. In addition, BetShop has agreed not to use the SportXction® System to accept bets from anyone in the U.S.

BetShop does not currently offer its customers any in-run wagering, i.e. wagering during a sporting event. The agreement calls for GIG to be BetShop's exclusive in-run betting third party provider.

Bernard Albanese, chief executive officer of ISWI, said: "We are thrilled that BetShop has chosen us as their in-run betting provider. BetShop is recognized for its strong online and retail betting presence in Europe. We believe our software will provide BetShop's customers with some exciting new ways to enhance their wagering experiences."

According to Gabriel Chaleplis, chief executive officer of BetShop: "We have been looking at the SportXction® System for a long time, and we see great potential in offering the unique betting opportunities to all of our European customers."

The agreement between BetShop and GIG is for an initial 1-year term. The initial implementation for BetShop will consist of an enhanced version of the Company's stand-alone product, which requires the customer to log in only once. BetShop will continue to evaluate the deployment of the integrated version of SportXction®. BetShop expects to make the SportXction® System available for soccer, cricket, golf, tennis, rugby and basketball.

About Interactive Systems Worldwide, Inc.

Interactive Systems Worldwide, Inc. (Nasdaq: ISWI - News) has designed, developed and patented a proprietary software system, the SportXction System, which enables play-by-play wagering during the course of live sporting events. ISWI, through its wholly owned subsidiary Global Interactive Gaming (GIG), operates the SportXction® System in the U.K., in conjunction with established media and traditional wagering partners. The system can accept wagers from the Internet, handheld wireless devices, interactive televisions, and standalone kiosks. GIG currently operates the SportXction® System for soccer, cricket, golf, rugby union, tennis, football, basketball, snooker, and darts. The system can be used for any live broadcast event worldwide.

About BetShop Group (Europe) Limited

BetShop Group (Europe) Limited is a European online sports betting and casino gaming business, headquartered in London. The BetShop.com website operates in eight European languages on the company's proprietary sports betting software platform. The company also operates the GoalsLive.com online sports information and results portal. In Italy, the company's innovative marketing and business development is driven by a network of over 900 retail sites. Each of these betting shops are licensed by the Italian government and branded BetShop Italia. In June 2006, BetShop was acquired by Leisure & Gaming plc, the AIM quoted interactive betting and gaming company.

FORWARD-LOOKING STATEMENTS: The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Readers should carefully review the risks described in other documents the company files from time to time with the Securities and Exchange Commission, including Annual Reports, Quarterly Reports and Current Reports on Form 8-K.



Contact:
Interactive Systems Worldwide, Inc.
Bernard Albanese, 973-256-8181
Chief Executive Officer
or
Investor Relations:
The Investor Relations Group
Katrine Winther-Olesen / Phil Carlson, 212-825-3210

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Source: Interactive Systems Worldwide, Inc.

http://biz.yahoo.com/bw/061206/20061206005200.html?.v=1