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Re: hayloft999 post# 24694

Wednesday, 12/06/2006 7:24:49 AM

Wednesday, December 06, 2006 7:24:49 AM

Post# of 82841
$2MM is A LOT on your first TV campaign. If they did, it shows that some ad exec did a great job selling this to CK. I hope something much smaller to prove the concept insteading of blowing out that much cash.

$2mm will get you a nice prime time run on the major networks - not these cable sports channels. My guess is $300-$500k. Be interesting to know.
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