$WEYL a leading global Platform-as-a-Service (PaaS) provider of m-Commerce and fintech business enablement solutions, has agreed to acquire the assets and operations of Push Holdings, a subsidiary of ConversionPoint Technologies, in a stock transaction.
Weyland anticipates the additional revenue stream, synergistic product offerings and entry into the U.S. market provided by the acquisition will drive more than 100% top-line growth in 2020. Weyland recently reported trailing 12-month subscription-based revenues of more than $32 million and turned adjusted EBITDA positive.
Founded in 2009, Push Holdings is the owner of the eCommerce technology company, Push Interactive, which has 20 full-time employees headquartered in Minneapolis, Minn. Push’s direct-to-consumer eCommerce platform provide an end-to-end solution for SMBs and major brands to dramatically increase online revenue and lower their cost of customer acquisition.
The Push technology platform includes comprehensive customer acquisition capabilities, highly productive media and channel strategies, well-tuned product promotion and messaging, and sales funnel development and optimization. Post sale, Push supports fulfillment, customer relationship management, and further monetization through reengagement and remarketing toolsets that enhance customer life time value (LTV). The company developed these SaaS-based solutions in-house, with more than $10 million invested in platform development and eight years of real-world use.
