JL: "I think this doctor doesn't get it…”
Immediately below the article, the Philadelphia Inquirer says about the author:
"David Becker is a frequent Inquirer contributor and a board-certified cardiologist with Chestnut Hill Temple Cardiology in Flourtown, Pa. He has been in practice for 25 years.”
In my opinion, it is precisely these social media and mainstream media influencers, like Dr. Becker, that the Amarin marketing department needs to identify and then try to educate with a phone call or other contact. Perhaps Dr. Becker wouldn’t be willing to listen or change his mind, but perhaps he might, especially if he cares about conveying the most accurate information to the public.
There are search tools, LexisNexis is the one I know of, which allow for comprehensive keyword searches of articles printed in all kinds of journals, newspapers, and other sources. I believe it should be fairly easy to identify who many of these influencers are in the cardiology and health care community through such tools and through articles found randomly such this one. Find these people who are quoted a number of times, who have the power of the pen.
Education is enormously important for V because there is already so much confusion about the benefits of eating fish and taking fish oil supplements, as we all know. But of course there is so much information to sort through nowadays, and not enough time. Because of that, I feel like those “experts” who aren’t intentionally trying to undermine V aren’t necessarily to blame if Amarin doesn’t at least try to reach out to them somehow to give them better information. It is these people who have the power to influence the general public and either add to the confusion or help to clear it up. Amarin needs to help them along.
Just my opinion.
