Friday, December 01, 2006 2:19:17 PM
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14. Company executives spending a lot of time doing other things than conducting business
A company that’s spinning its wheels at activities other than their primary concern is an indication it isn’t serious about conducting any real business or generating any profits from it.
Again, CMKM is a great example. Besides their gold mine in South America, they were supposed to be digging diamonds out of the ground in Canada. The company executives however spent a lot of their weekends in Arizona or Nevada racing cars. They even had their own CMKX racing car. Company officials claimed it was for advertising the company. Why would a mining company need to advertise itself to the public? It wasn’t DeBeer’s selling wedding rings in shopping malls.
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