Amfil Technologies Inc (FUNN)

[Felo31]

I think you have been very frustrated with the entire process and so some things are being mixed up:

1. FUNN did not make the game. They bought/ acquired the company that made the game.

The company that made the game (Morning Plays) were the ones that did the KS campaign. This campaign, I believe, was successful, but the company (Morning Plays) was in financial difficulty. In fact they declared bankruptcy, which is how Amfil was able to buy them so cheaply.

So Morning Plays had a host of problems before being bought by FUNN. In fact, thanks to FUNN stepping in and buying them, they could not only finish the whole process, but also give the backers the game which they backed.

2. This is not the only holiday season this game will sell in.

There are a few similarities between board games and software. The biggest one is that you make a board game once, and you can sell the product multiple times.

With video games, it is usually the case that these games are only valuable for the first year. Example NBA2K series, FIFA, COD etc.

These games are made to be bought annually.

There are also games which tend to resist the test of time, and these are called “ever greens” because they usually sell well during the whole lifetime of the console. For example Pokemon, Zelda, Mario, etc.

Board games do not depend on a console. And as such they do not limit themselves to the life of a console to do well.

The problem is that board games need something to keep them in the imagination of the people in order for them to buy them.... enter S&L.

Since S&L owns the game, they can promote the game however they want, whenever they want, during the ENTIRE year