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Wednesday, 10/16/2019 2:50:17 PM

Wednesday, October 16, 2019 2:50:17 PM

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The King of Hilarious Urban PR's when they never unearthed one diamond

Jan 28, 2005 at 8:33pm


Post by Franko10 ™ on Jan 28, 2005 at 8:33pm
Casavant Mining Kimberlite International to Sponsor Representative Office in Antwerp, Belgium to Promote the Casavant Diamond Brand and to Support Worldwide Demand for Conflict Free Diamonds
Business Wire, Dec 9, 2002

Business Editors

LAS VEGAS--(BUSINESS WIRE)--Dec. 9, 2002

Casavant Mining Kimberlite International Inc. (OTCBB:CMKI) announced today that it was sponsoring a representative office in Antwerp, Belgium which is often referred to as the "world's diamond capitol."

The office will promote the "Casavant" diamond brand and assist in the support of "conflict free" diamonds. As much as 15% of the $40 billion in diamonds sold in the U.S. annually are "conflict diamonds." These diamonds are mined and sold by rebel groups who use the profits to buy arms and to conduct terrorism against legal governments and citizenry.

Urban Casavant Chairman stated that "both the European Union and the U.S. governments are actively legislating against the sale of "conflict diamonds" which are sometimes referred to as "blood diamonds." Since the U.S. represents 65% of the world market for gem quality diamonds, the issue of "conflict diamonds" is something we cannot ignore. Our diamonds come from Canada and other conflict free diamond sources throughout the world. We plan on mining diamonds from our own deposits and buying conflict free diamonds at wholesale. We will merchandise these diamonds under the "Casavant" brand name. Both retailers and consumers can place their trust that a "Casavant" diamond is conflict free; mined in an ethical and environmentally friendly manner; and represent the highest in quality and value. We plan on becoming involved in the entire sales chain in diamond merchandising with the view of becoming the largest wholesaler of Canadian diamonds not just a mining company. This provides our shareholders with a more balanced investment opportunity and gives us income stream while we are developing our Saskatchewan diamondiferous kimberlite claims."

The delegation to Antwerp is scheduled to meet with various representatives in Europe to set the stage for the marketing of the "Casavant" diamond brand. The office will be operational by the 1Q03 showcasing the "Casavant" diamond brand to diamond cutters and wholesalers in Antwerp and throughout the world. The office will be working with some of the world's leading jewelry designers to create diamond pieces that are uniquely distinguishable as a "Casavant" diamond.
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