$ISWH just announced a sizeable new purchase order from a Texas-based licensed spirits distributor for 400 cases of its award winning Besado Tequila brand. That represents a retail value of $96,000 at current market prices. And it is likely just the first of many such orders.
As noted in its release, 60% of wine and spirits sales take place in “OND” (October-November-December). That seasonal strength is driven by major holidays such as Halloween, Thanksgiving, and the December holiday season through New Year’s Eve, the adjustment to colder weather and more time spent indoors, and the increased frequency and incidence of family-related travel. The Company has positioned its Besado Tequila brand to optimize its performance during this period.
