Nightfood Holdings Inc (NGTF)

[ProfitScout]

Now that we know Nightfood ice cream selections are hitting the store shelves of the major Harris Teeter chain, we should be on the lookout for more consumer reviews and reactions to this very popular product line. The NGTF news this week also told us of new promotional efforts which should also help spur increasing consumer awareness and response.

In support of the launch, management is implementing an aggressive promotional program to drive consumer awareness, shopper trial, and repeat purchase. Nightfood pints available in Harris Teeter proudly feature the 2019 Product of the Year logo, which has been shown to increase consumer purchase of new products by 38%.

Seven Nightfood flavors will be available in over 200 Harris Teeter locations. These are: Full Moon Vanilla, After Dinner Mint Chip, Cold Brew Decaf, Cookies n’ Dreams, Cherry Eclipse (cherry ice cream with cherry pieces and chocolate chips), Milk & Cookie Dough, and Bed and Breakfast (maple ice cream with waffle pieces). The remaining 49 Harris Teeter locations will initially carry four Nightfood flavors.

In each of its stores, Harris Teeter strives to offer customers an excellent shopping experience, which begins with customer service and features high-quality products, variety and selection. Harris Teeter also works to be a true community partner by supporting local schools and youth sports organizations, among other non-profit organizations.