Response to Greg Miller:
1 - ELLXF doesn't sell high dose or low dose CBD. They sell CBD which you then dose yourself as high or low as you want. So this comment is invalid.
2 - It is true they don't sell isolates currently. Thought I think they will be bring out Broad Spectrum CBD down the road (i.e. no THC) along with their Full Spectrum CBD. I think ELLXF thinks that Full Spectrum is best due to the entourage effect. However, maybe the Broad Spectrum is good if you are concerned about drug tests etc. I would only use Full Spectrum. So this point doesn't concern me.
3 - He says they avoid some of the hottest products in the market like skin creams. A simple search of Elixinol's website would show CBD based topicals and HEMP line Sativa. So this is just false.
4 - Price: you pay for what you get. With Elixinol you get the highest quality throughout the process. So if you want cheaper, and most likely shittier products - go for it. However, I think alot of those products may soon face a regulatory backlash that ELLXF will avoid. Whether it is do to with farming practices (think Hemp Authority), or testing of how much CBD is actually in a product, or heavy metals etc - Elixinol will distinguish itself by the lack of regulatory interference. That's part of Brand Building.
5 - He makes a big assumption that the FDA will full y approve CDB in Food + Beverages. I think these are the areas with the most risk - due to drugs being in the food supply.
6 - Branding. I do agree that Elixinol's branding could connect more emotionally. I think this an area that they maybe working on. It cant be simply a science based lift. Once people accept CBD - emotionality is the connector.
7 - I also disagree with his negativity about international markets. I think this is good risk management (when faced with the Feds) and will pay-off down the line.
8 - Pet Releaf - it's good to have more revenue - provides liquidity going forward. Which I think they will also get with the increased production capacity in Colorado + the raw hemp they have secured + the inventory build-up. Now they just need to ship and market it. That will provide the revenue to continue expansion.
