I've had the same feelings, thoughts, alongside being an investor..
BUT this is cannabis for now, at least this is the start. With 3M subs (and more reach than that) they are able to get a product to hit the shelves with immediate visibility to millions. The percentage of those that buy in or not we will never really know, but that at least can spark a social buzz and get the word out about NGW a bit more. It could even tag some of those in the more professional or affluent audience that are connected in some way
I always thought Leigh fit that more affluent look and NGW could have met and targeted audiences well through him. I was excited about him in that leading role, but what do I know... although Mike is very professional and really knows his stuff he must have is hands full as the CEO COO CIO, LOL he needs some help!