I've added shares this past week. The risk/reward is too good for ME at this price. It may not be for everyone. I have a higher risk tolerance (it's probably why I also do options trading). I also understand the anxiety around the share price. There's not much I can say to alleviate those anxieties. It has probably caused those with longer investment horizon to shorten it to months or weeks or even days.
As someone with a significant investment in the company, I can only say what I plan on doing, which is to be patient.
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