I think the major news, and networks know that the public is conditioned to hearing this kind of thing too much. There are so many miracle cures just around the corner, as well as miracle fuel sources that seem to be imminent, but seem to never materialize. Read a copy of Popular Science from the 60's, etc. You would think we would all be in flying cars by now.
This needs validation - a contract with Vidalia or elsewhere, or outstanding sales numbers to whomever. Once validated and some nuetral, credible, third parties are on board then the rest will follow I think, ie. major coverage.
At just the right time, the best thing that could happen would be that the public makes their will be known that they want fuels that will stop the damage to the environment and lessen the nation's dependence on foreign oil. And, there USSE will be if they have proven their worth. Let's invite Al Gore for a tour at Natchez and Willie Nelson too.
My state has JB Hunt trucking and Walmart. What if one or both of those came on board? Seems like a chance for some great PR for them. I hope JR's (assumed)future marketing department approaches these companies. Walmart is very progressive on cost controls and owns innumerable diesel trucks. Let the politicians explain to the public why a regulation would stand in the way, while they say they are in support of a better environment. Or let a diesel manufacturer tell Walmart or JB Hunt "no way".
And, a company like BP, perhaps after rigurous testing, could opt to replace the high octane "Super" unleaded with USSE "Super" but perhaps the sticker price is equal or lower than "regular". The distributor presumably pays less, has what we believe to be a better product, maybe makes a better margin on it, and gets all that good press for helping the environment and the national economy.
Well, still just all dreaming at this point, and I know this is not JR's beginning plan, but someday I hope this could happen. If the product is what it says, and the press presents it correctly, then manufacturer's warranties and government regulations should quickly fall in line IMO.
In the short term (meaning next few years), money is King, so even some 50/50 mixtures with ethanol or gas might appear. I could imagine that as a transition, and I could imagine ethanol and even major oil companies wanting to try that to bring down their own cost!
This is not a prediction, just some of my wildest dreams for the future. Not intended to entice, but just to share some ideas of where "our" comapany might try to tread.
