Iconic Brands Inc (ICNB)

[Blue Skys]

There was a Hooters commercial at the 1:20 mark on the NASCAR event. First half of the commercial was Hooters. Looked like an older commercial with the old paint job on the car. Second half was Hooters Spirits available soon at your liquor store. It was a good commercial.
Now that makes me think about how the revenue stream works beyond your questions. We know that ICNB owns the brand and pays a fee to Rich to have it distributed and a fixed licensing fee to Hooters to use the brand. That begs the question of why the brand is being promoted in a TV commercial for sale in liquor stores within a Hooters commercial. Does Hooters get a cut of the liquor store distribution or is ICNB funding part of the advertising cost. It would be beneficial if the deal with Hooters was renegotiated and they are part of the liquor store distribution. It could also be that they royalty paid to Hooters includes an advertising benefit. Now I want to know how the whole value chain is enabled as well.