Friday, August 09, 2019 12:47:36 PM
Sherman plays for the San Francisco 49ers and is a graduate of Stanford known for his big heart and love of the spotlight. Entering the 9th year of his NFL career, he has made 4 NFL Pro-Bowls and 4 All-Pro Teams and earned the singular honor of being featured on the cover of the iconic EA Sports Madden video game while a member of the Super Bowl Champion Seattle Seahawks.
"Richard is a tremendously influential future Hall-of-Fame player who, like most of us, enjoys a nighttime snack more than just occasionally," commented Nightfood CEO, Sean Folkson. "I believe his appeal to NFL fans and gamers of all ages will allow us to drive additional Nightfood brand awareness when his custom flavor is available in just a few months."
"Richard has been wanting to work with Nightfood for some time," commented Mitch Eisenstein, Sherman's manager. "Nightfood launching custom celebrity flavors is the glue that helped us bring the deal together at this moment in time."
Sherman was an early ambassador and investor in Body Armor, a successful sports drink company partially acquired by Coca-Cola last year. Like many transcendent athletes, he has his sights set on business after his playing days are over. With a vested interest in Nightfood, Sherman stands to profit greatly if Nightfood grows the way he believes it can in the coming months and quarters.
"Working with Sean and the team to bring my own flavor to market is exciting," added Sherman. "We're going to have some fun, raise some money for my charity, Blanket Coverage, and work together to make sure Nightfood realizes its brand potential."
Like his charity, Sherman's flavor will also be called "Blanket Coverage", fitting with the Nightfood naming convention of clever nighttime and sleep-related names for Nightfood flavors. A monsterized caricature of Sherman will grace the cover of the packaging for this new, sleep-friendly take on the classic butter pecan flavor.
As with Nightfood's other announced celebrity custom flavor with 5 Seconds of Summer guitarist Michael Clifford, a number of pints of Blanket Coverage will be marked as a "golden-ticket" type winner. A handful of lucky Nightfood customers win a special Richard Sherman experience, driving additional consumer purchases.
"Having a roster of big-time celebrities on our team certainly makes it easier as we continue to secure supermarket distribution and consumer awareness," noted Jim Christensen, Nightfood VP of Ice Cream Sales. "Our ability to attract such big stars also says something about the momentum we've created in the marketplace."
As sports teams gain more global influence we can expect to see more such partnerships from their players, especially those retired or in the process of retiring and looking to ensure their financial future. This focus on financial stability for retired athletes is becoming a great advantage for emerging companies looking to establish their brands quickly and add an already established fan/consumer base to their products.
Recent NGTF News
- Form 8-K/A - Current report: [Amend] • Edgar (US Regulatory) • 08/01/2024 08:00:31 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 07/26/2024 08:26:10 PM
- Nightfood Holdings Signs Letter of Intent for All-Stock Acquisition of CarryOutSupplies.com • InvestorsHub NewsWire • 07/17/2024 05:00:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 07/17/2024 12:30:22 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 06/17/2024 08:15:36 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 05/28/2024 04:00:47 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 05/15/2024 07:46:33 PM
- Form NT 10-Q - Notification of inability to timely file Form 10-Q or 10-QSB • Edgar (US Regulatory) • 02/15/2024 09:15:21 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 02/12/2024 09:21:09 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 02/02/2024 09:44:09 PM
- Form 8-K/A - Current report: [Amend] • Edgar (US Regulatory) • 01/31/2024 09:15:26 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 01/30/2024 09:15:35 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 01/29/2024 02:00:35 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 01/29/2024 01:30:31 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 01/26/2024 10:19:32 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 12/29/2023 08:30:37 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 12/12/2023 10:18:19 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 11/20/2023 09:15:21 PM
- Form NT 10-Q - Notification of inability to timely file Form 10-Q or 10-QSB • Edgar (US Regulatory) • 11/15/2023 09:30:03 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 11/15/2023 08:40:56 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 11/13/2023 04:45:17 PM
- Form 10-K - Annual report [Section 13 and 15(d), not S-K Item 405] • Edgar (US Regulatory) • 10/13/2023 08:10:25 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 10/12/2023 08:15:11 PM
- Form NT 10-K - Notification of inability to timely file Form 10-K 405, 10-K, 10-KSB 405, 10-KSB, 10-KT, or 10-KT405 • Edgar (US Regulatory) • 09/29/2023 08:15:21 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/21/2023 06:07:12 PM
Kona Gold Beverages, Inc. Announces Strategic Initiatives and Corporate Direction Changes • KGKG • Aug 2, 2024 2:00 PM
POET and Luxshare Tech Expand Product Offerings for Artificial Intelligence Networks • POET • Aug 1, 2024 9:28 AM
Management Discusses Financial Filings of Global Arena Holding Inc., for 10-K 2023 and 10-Q, 1st Quarter 2024 • GAHC • Aug 1, 2024 9:14 AM
VAYK Announces LOI to Acquire $1 Million Home Service Company to Support Airbnb Business • VAYK • Aug 1, 2024 9:00 AM
Duane Forrester Joins INDEXR as SVP of Search • MONI • Jul 31, 2024 11:46 AM
Lingerie Fighting Championships Help Fulfill Death-Bed Promise With First Major Motion Picture • BOTY • Jul 31, 2024 9:00 AM