1. Rush didn't make snapple, and it wasn't 20 years ago. They were running national TV ads in the early '90's
SNAPPLE HAD OVER $100m IN SALES IN 1991. THAT'S 30 YEARS AGO!!!!!!
2. Just because one poster said "Rush", everybody is talking about Rush. It's nonsense. I could say Justin Beiber, Justin Timberlake, Dustin Hoffman, Dustin Johnson, Dwayne "The Rock" Johnson, Rock Hudson, Henry Hudson, John Henry....what's the point of debating every name somebody throws out there. management said they're not going to solicit random "non-nightfood" people.
So, debate all you want, it's probably not happening, unless Rush Limbaugh contacts the company.
I personally think somebody as divisive as Rush Limbaugh, for a start-up brand with zero capital is a really bad idea. You want to pay this guy $MILLIONS you don't have in the hopes of what?? that he can rally up enough geezer listeners to go to the store and buy ice cream? I hardly think that's the target market they're going after.
If he'd do it for free, yes, probably worth the divisiveness. My guess is it would cost more than free.
here's from Wikipedia:
Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman (the "Snapple Lady") answering letters from Snapple fans.[6] In an effort to counteract the Coke and Pepsi challenge commercials, Snapple began running a new line of advertisements in May 1992, which featured its trademark “made from the best stuff on earth” line in ads that spoofed earlier beer and sports drinks promotions; the ads received low marks from advertising industry observers. In addition, the company used its $15-million-a-year advertising budget to pay for a long-lived series of live radio commercials featuring controversial disk jockeys Howard Stern and Rush Limbaugh. At the end of the summer of 1992, Snapple conducted a five-week search for a new advertising agency that could better convey its corporate identity in preparation for a wider national push. Later that year, Snapple also signed tennis player Jennifer Capriati to endorse its products. By August 1992, Snapple had expanded its distribution to every major city in the United States and it signed new contracts with beverage distributors. The company owned no manufacturing facilities, but instead made agreements with more than 30 bottlers across the country. In this way, Snapple was able to keep its overhead low and its payroll short. The company administration consisted of just 80 employees, 50 of whom worked out of a modest office building on Long Island.[7]
Thomas H. Lee, an American businessperson, financier and investor of Thomas H. Lee Partners (THL) acquired Snapple Beverages in 1992 on undisclosed terms. The three founders of Snapple, Leonard Marsh, Hyman Golden and Arnold Greenberg, said they would own about one-third of the new company and be involved in its management. Hellen Berry, vice president of the Beverage Marketing Corporation, a consultant in New York, estimated that Snapple, which had been for sale for more than a year and had $100 million in sales in 1991, sold for $140 million.Only eight months after buying the company, Lee took Snapple Beverages public and in 1994, only two years after the original acquisition, Lee sold the company to Quaker Oats for $1.7 billion. Lee was estimated to have made $900 million for himself and his investors from the sale. The Quaker Oats Company bought Snapple for $1.7 billion in 1994.[8] The company ran into problems and sold it to Triarc in 1997 for $300 million.[9] Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000.[10] It was spun off in May 2008 to its current owners.
