Amarin Corp Plc (AMRN)

[ranjo]

I predict we are going to see a massive DTC advertising campaign. According to a 2016 poll conducted by Medscape, 62% of Physicians said they would or might prescribe a innocuous, even placebo treatment to a patient who didn't need it but demanded it. With Vascepa's placebo like safety profile, the pushback will not be from the doc so once co pays are dramatically reduced everyone on a statin is going to want to give Vascepa a try off label or not … can you imagine what type of commercials that can be produced around Vascepa? and its increasing RRR over a longer period of time. the spot could feature a middle aged person growing old because they took their Vascepa. quick snippets of life events in 60 seconds; weddings, ballgames, graduations, vacations, etc.... everyone on a statin is going to want a chance to dance at a grandchild's wedding.

400 million buys you a lot of spots on prime time TV