Amarin Corp Plc (AMRN)

[zumantu]

Sales Reps
Besides the obvious detailing, reps dog the Docs until they “see the light”. But despite stellar results There’s a lot of competition for mind share. Drugs for blood pressure, thinners, diabetes, A-Fib.. on and on. Even if Docs agree with findings, they may see the Vascepa patient profile far narrower than we do. It’s simply not easy as some here would have you believe.

For those who think reps aren’t needed, it’s because we expect Docs to think like us. opinions are biased because of personal conviction. Docs are inherently conservative. Not all, but surely most are and it takes several attempts to get the Doc to begin adoption.

Need proof? If reps were not needed, we’d be doing double the weekly scripts we are.

KOLs are also needed, but organizing talks, speakers and events, is tedious and time consuming work done by reps.

Finally, when a doc goes “all in” and elects to move his SOC using Vascepa, it’s not done as a Big Bang. They move one patient at a time and often times the Doc refers the migration to occur with the rep and office manager working in tandem. Then we have insurance coverage issues.

It would be be great to sell V like a consumer product but it’s not happening it’s not happening.



JT knows what to do