Bioelectronics Corp (BIEL)

[Boricka]

DOES WHEALAN HAVE A BUSINESS PLAN?

We will see if he has thought this out further than tomorrow. If so, he would have begun or completed the following:

-All sales training materials would be completed along with the responsibility assigned for each segment of training.
-Price point evaluation based on data.
-New packaging would be completed.
-The device manufacturer would be aware of the possibility of winning the new business and a timeline for the expected pipeline quantities agreed upon.
-Vetted potential sales forces, contract/partners with that have a presence in the hospital/surgical setting. The selected group/groups should have the ability to readily communicate with the decision makers and/or influencers in the surgical arena.
-At the least, a general discussion between parties regarding areas of coverage and compensation.
-An understanding of a sales force training schedule for the product.

If we do not hear of an agreement in the next 30 days, add this to the list of his failures. If it takes more than 90 days, they haven't started it yet. I'm betting 90+ days.

It will be interesting to see if B. Braun US is at all interested in the product after their experience dealing with Whealan in the UK. Is his reputation so bad they want nothing to do with a potentially disruptive technology? What we hear, or don't hear from them, will speak volumes about his reputation.