Where we could be without Whealan
Boots- BIEL annual sales were over $2million before Whealan blew up Boots. We can reasonably assume it would be in all 2485 Boots, based on being the "no. 1 item in the pain category". They could then have parlayed into Walgreens (owns Boots), 6400 stores. He told us the taking the product to prescription only in the UK was the best move, two years later, zero sales.
Scholls- A deal with Scholls puts us in every retailer in the US, Walmart, CVS, Walgreens, Rite Aid...., all small pharmacies, easily 30,000 potential stores. It is difficult to choose one of Whealan's blunders as the largest, but this has to be close.
KT Tape- they are probably in as many stores, if not more, than Scholls. This would be, conservatively, another 30,000 stores.
CVS- largest pharmacy in the US. Again, if we believe Whealan that the sales were very good, they would certainly continue the test and look to full store distribution, 9000 stores.
THIS IS OVER 75,000 STORES WHEALAN HAD A VERY REAL OPPORTUNITY TO ENTER. If he would have pulled half of these stores in, he could have raised more than enough money for a first class advertising campaign. We have all seen what Shaq advertising did to Icy Hot.
Where are we? Nowhere, zero. He has blown this all up. We have no distribution in the USA. Instead of having product in 70,000 stores, Whealan is touting a MEETING at Walmart. A MEETING!!!!!! We have sales of $140k in a quarter which equals $2.00/store of the 70,000+ potential he blew up. That is a pack of gum per store, per quarter!!
We have no CE mark to ship to Mundipharma.
The most worrisome if the reputation of BIEL. These companies will not come back and deal with BIEL. He is presenting a pie in the sky "Mudipharma is HUGE" even though he cannot ship product.
I have been guilty of not giving Whealan credit for getting the product to $2million+ sales. This is no small accomplishment and he deserves credit. However, from the time he lost Boots to now, he could not have possibly performed any worse.
CLASS ACTION
